How to Track Google Search Engine Result Changes Over Time
There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search engines. Below are the top SERP fluctuation trackers.
History of Google Algorithm Updates by Search Engine Journal
This is an often updated list of Google algorithm updates with explanations about them, who was most likely affected, and other details. It’s not a detailed chart that shows SERP fluctuations, as you’ll see in other trackers below. If you are looking to understand the major algorithm updates in detail, then this is a good place to start.
Moz Google Algorithm Update History
The Moz algorithm update is similar to the SEJ page above. It’s not rich on charts, but it does provide rich detail as to which major confirmed and unconfirmed updates have happened in the past. Moz also has “MozCast” that is more chart-like for you visual learners.
MozCast
MozCast displays their measurement of Google SERP fluctuation as temperature. It also tracks EMD’s and PMD’s, Exact Match Domains, and Partial Match Domains. The temperature reflects the degree of change in the day-to-day rankings of over ten thousand different keywords in five major cities in the United States.
SEMRush Sensor
SEMRush Sensor shows an aggregate score, as well as scores for many different industries as well as SERP feature fluctuations. SERP features include things like snippets, Knowledge Panels, and shopping results. It’s a great place to get some industry granularity.
SERPmetrics SERP Fluctuation
SERPMetrics shows search engine results page fluctuation for both Google and Bing over a thirty-day period.
Algoroo
Algaroo shows SERP fluctuation for Google on a daily basis and shows sites that are either “winners” or “losers”. The sites they use as examples are industry-leading bellwethers.
Accuranker Google Grump Rating
Accuranker has a bit of a sense of humor. The ‘Google Grump’ rating “highlights unrest in Google’s algorithm”. But you can also drill down to see algorithm fluctuations in various countries around the world. The fluctuation chart goes all the way back to 2015.
Advanced Web Ranking
The tracker Advanced Web Ranking uses tracks different countries and devices. It tracks about 400,000 desktop and 200,000 mobile keywords every day.
Rank Ranger Rank Risk Index
Rank Ranger measures changes in Google ranking volatility as low, normal, high, or very high. They track about 10,000 domains daily to come up with their measurement.
Cognitive SEO Google Algorithm Changes
Cognitive tracks more than 170.000 keywords for desktop, mobile, and local rankings. They randomly select keywords and also provide a brief explanation of the official Google algorithm changes.
About the author
Kent Campbell is the chief strategist for Reputation X, a San Francisco Bay Area-based online reputation management services firm. He has over 15 years of experience with SEO, Wikipedia editing, review management, and online reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics.
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Tags: Business Reputation Marketing, Online Reputation Management Services, Reputation Marketing, SEO.
