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7 ways employee training can improve your company's reputation
Updated on May 5, 2020 by Costa Lamprou
Often when a company's reputation suffers, it's because of an employee misstep. Better training can help.
Here is what employee training does to help your online reputation shine.
1. Helps employees perform better
As far as your company’s performance is concerned, it's determined by how well your employees perform. So, if we can manage to enhance our employees’ individual performances, it follows that we can step up the company's overall performance as well. Companies can do this internally, or by using a third-party employee training program.
These programs are aimed at helping employees learn better about the organization, its various processes and how they can deliver their best for those processes. An employee training program can also train your team on the different tools that they may have to handle as they work for your organization.
2. Helps your company’s social purposes
This holds true for two reasons.
First, by providing training to the employees working on your company’s social media and marketing projects, you can make sure that these processes are commenced and carried out optimally. For example, they'll know how to use brand guidelines properly, how to handle customer complaints online, and more.
Second, if you provide adequate training to your employees who work on building relations for your organization, the impression that they leave on your clientele will be better.
Thus, a better reputation for your company.
3. Sends out a positive message about your organization
Negative ratings and reviews can hurt a company. It’s a fact that a poor onboarding process or a lack of interest in training your employees can earn you negative feedback and reviews as an employer.
However, if you invest in employee training and employee onboarding, your company can have a better chance of having a better reputation as this will send out a positive message about your company and you as an employer.
This can also encourage more people to want to join your organization as employees and investors. For example, better trained employees can result in higher GlassDoor ratings.
4. Builds up a company culture
Another benefit better training can bring to your company is an improved company culture. The way you design courses and conduct employee training can become an identification factor for your company. This means that companies and candidates may start identifying your organization with your employee training methods.
5. Boosts productivity
Linking back to the first pointer, training your team can boost your employees’ productivity by engaging them in several activities.
For example, if your eLearning tools allow you to gamify your eLearning course, you will be able to encourage more of your employees to engage in your course. Plus, gamification features will help you make sure that your training program is interesting and doesn’t bore your employees.
Speaking of gamification, it’s a simple process if you have the right tools. So, before you invest in an eLearning tool, make sure you go through several learning management systems reviews and choose the tool that offers features that best suit your needs and budget.
6. Higher employee retention
Studies prove that companies that are good at retaining their employees can earn nearly 24% more profits than those that don’t. Clearly, the ability to retain employees isn’t the easiest to acquire. However, training programs can surely help you achieve that.
It’s a fact that employee training establishes a sense of respect and loyalty in the minds of employees. But then, how does it connect to a better reputation? Well, remember the pointer about being a good employer?
If your employees tend to quit your organization more often (high churn), other job candidates and investors may also start feeling insecure about joining hands with you. This is a result of poor reputation, plus it results in worsening the existing reputation. So, take employee training seriously because companies with a bad reputation generally have to spend 10% more for every new hire.
7. Improves your company’s professional resume
While a large number of companies may still be using traditional classroom methods for training their employees, online means of training set organizations apart from the competition.
Basically, if your competitors lack in an area, you might want to make sure that you don’t lack in that area. And if they are excelling in something, you surely can’t lag behind.
The point is that using the right technologies smartly will up your game while competition is concerned. And companies that rank better enjoy a better reputation.
As the times and employees’ priorities are changing, companies are starting to realize the need for providing adequate employee training. But is it just a normal process that helps employees perform better?
There’re a number of benefits linked to employee training that help organizations secure an impressive company reputation. In this post, we talked about some of them.
Hopefully you enjoyed reading and found this post helpful.