5 min read
By Pete Campbell on
Aug 5, 2020 12:37:34 PM
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
6 min read
By Olga Mykhoparkina on
Aug 5, 2020 12:18:06 PM
There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Online Marketing Best Practices
8 min read
By Srushti Shah on
Jul 21, 2020 10:23:51 AM
A recent survey revealed that 67% of users reported that they have contacted a company for support via social media. It seems obvious that the role of social media in customer service is growing as people spend more time on social platforms. This trend is called social media customer service.
TOPICS:
Social Media Marketing
7 min read
By Madhavi Vaidya on
Jul 8, 2020 1:41:43 PM
Your business story is your most valuable asset. Your content marketing has a direct effect on business performance, and is hinged on both what you tell people about your business and how you tell it.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
5 min read
By Arslan Hassan on
Jul 1, 2020 4:06:27 PM
Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have already Googled your business, read your online reviews, and judged you accordingly.
Reputation management allows you to take control of the information that appears about your company online. It is crucial for driving business to your company.
TOPICS:
Business Reputation Management
Monitor Online Reputation
7 min read
By Denise Langenegger on
Jun 19, 2020 3:26:34 PM
Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
6 min read
By Naman Modi on
Jun 18, 2020 2:04:55 PM
Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on ever-changing rules and algorithms. If you let your guard down, you risk having your page fall off the first pages altogether. If that happens, you’ll have a hard time getting people to click your link because most people don’t click past the first page of Google search results anyway.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Ethics in Search Marketing
7 min read
By Mohit Dadhich on
Jun 9, 2020 11:42:52 AM
Social media has deepened its roots with consumers for over a decade. It’s hard to imagine life today without any type of social media. This new technology has given marketers a better way to reach a larger target audience easily and quickly.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
10 min read
By Vincent Sevilla on
May 19, 2020 12:45:52 PM
E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
4 min read
By Bruno Bourdmone on
May 19, 2020 12:28:08 PM
Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:
- Send push notifications
- Fast-track signup forms
- Personalize content
- Offer a customized rewards program
- Ask for feedback
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing