5 min read
One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine optimization (SEO) is the best way to achieve higher rankings in search results in the medium to long-term, but what exactly does that mean? And where do you start?
6 min read
Phishing is a type of cyber-attack where cyber-criminals use email as a disguised weapon for tricking customers.
11 min read
Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?
A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.
7 min read
Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over the world consume online content.
7 min read
Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement.
The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.
Engagement is all about building meaningful relationships with customers through the interactions listed above.
5 min read
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
8 min read
Nine out of ten startups fail.
This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.
Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success.
The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments.
Yet, many founders don’t take planning seriously. Why?
6 min read
Data science and digital marketing can work together to improve your next marketing campaign.
7 min read
The top 10 KPI’s for SEO beginners to track
11 min read
People love Instagram. Entrepreneurs and business owners love Instagram, too. But how many people really understand how Instagram marketing works?