Contributor Posts

11 min read

Instagram Microblogging: The subtle art of writing meaty captions

Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?

A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.

7 min read

How to gain new customers with outstanding social media engagement

Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement. 

The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.

Engagement is all about building meaningful relationships with customers through the interactions listed above.

8 min read

6 things to know before starting a startup

Nine out of ten startups fail. 

This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.

Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success. 

The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments. 

Yet, many founders don’t take planning seriously. Why?

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