Contributor Posts

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

The benefits of establishing your brand are:

• Distinguish yourself from other brands
• Attract new customers
• Satisfy employees
• Gain credibility
• Increase value

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.

A content strategy is the creation and promotion of unique information to a specific target audience. The benefits of content marketing include improving brand image, brand awareness, generating organic links to a website, increasing sales and social engagement, and more.