4 min read
7 ways employee training can improve your company's reputation
Often when a company's reputation suffers, it's because of an employee misstep. Better training can help.
4 min read
How Important is Customer Satisfaction for the Legal Sector?
Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry revolves around customers, legal practice cannot flourish without adopting a customer-centric approach or achieving optimum client satisfaction.
4 min read
Inside the Instagram algorithm and how to beat it in 2020
Gaining followers on Instagram is as much of a science as it is a testament to your great content.
If you want to gain more followers on Instagram, then you need to understand how the Instagram algorithm works. Before you jump on to this platform and expect to get huge returns, it is important for you to know how, exactly, you can beat the Instagram algorithm.
8 min read
9 Ways to Use Instagram Marketing to Boost Sales
Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.
5 min read
Your Ultimate Technical SEO Checklist for 2020
To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business owners neglect this crucial step while designing their website, and if they do, profits suffer. Keep your technical SEO top-of-mind with this handy checklist and watch your web store soar to the top of search engine results.
This is the best place to find complete information on technical SEO. You will find easy, yet effective steps that will optimize your website. Before we dive into the details of improving your technical SEO, we’d like to start with a quick overview of SEO, and what it means for your e-commerce store.
5 min read
Keyword Research: How to do it and why it matters
Before we begin, congratulations on starting your new website. We want you to know that you made the best decision that will help you expand and reach out to your prospects and unique target audience. That is the first step.
The next step is to make your website visible to both the people who will be consuming your content and to the search engines that will be ranking it. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in your SEO.
8 min read
8 Essential Web Design Tips to Build a Better Online Store
Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with ever-changing e-commerce trends and best practices. New ways of managing your online business are constantly evolving, and if you don’t keep up you can risk losing business.
5 min read
How to Turn Negative Publicity into a PR Opportunity
Even a large company can have missteps sometimes. PR specialists will argue that it’s the law of large numbers. Anybody can and will make a mistake, so it’s important that enterprises have a plan in place for how to deal with negative publicity.
5 min read
How to crack the code to viral marketing posts
Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote -- or destroy -- a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube.
Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.
5 min read
A CEO's guide to reputation management
Reputation and brand matter a lot in business these days. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.
A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. CEOs these days are under constant pressure and are scrutinized for their online presence. High usage of social media for multiple purposes is also a reason for that.