Contributor Posts

9 min read

9 Tips for conducting a social media audit

Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.

The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit. 

9 min read

The power of AI: How predictive analytics boost conversion rates

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

  • Spam filters
  • Smart emails
  • Voice-to-text utilities
  • Process automation
  • Sales and business forecasting 

6 min read

How to use customer feedback to improve your brand reputation

Does your brand listen to its customers? 

The best way to improve your business is by learning from your customers and the only way to do that is with quality feedback. In fact, the only way you can truly improve your business is by making adjustments to what you’re already doing right and actively improving what you're doing wrong. 

6 min read

AI for social media: What it is and why it matters to you

Artificial Intelligence (AI) is everywhere. 

From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.

We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.

6 min read

Five ways to solidify your e-commerce brand's reputation

Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.  

E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.

E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation

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