9 min read
Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.
The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit.
9 min read
The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.
For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.
The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:
6 min read
The best way to improve your business is by learning from your customers and the only way to do that is with quality feedback. In fact, the only way you can truly improve your business is by making adjustments to what you’re already doing right and actively improving what you're doing wrong.
8 min read
Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over how people feel about businesses and products.
10 min read
What is SEO exactly? Why do you need it? Why should you start working on the basics this very instant? If you’ve asked yourself any or all of these questions recently, here are some useful tips to better understand how Google works.
6 min read
Artificial Intelligence (AI) is everywhere.
From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.
We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.
7 min read
Phishing attacks, scamming, data theft, and financial loss are all consequences of poor email security and highly affect corporate reputation. What are some of the best practices to ensure email security? How can these practices be implemented to safeguard businesses and their reputations?
6 min read
E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.
E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation.
7 min read
Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them into your site. This means that a landing page is something that your company needs.
6 min read
If you’ve been looking for ways to grow your brand, you’ve probably heard about the term visual content marketing strategy. Since visual communication is an essential part of effective marketing, it’s surely an aspect worth learning and applying to your creative strategy.