Contributor Posts

7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

6 min read

How to use social data to launch a successful marketing campaign

Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.

You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.

Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.

Enter social data.

7 min read

Data: The missing link in your content marketing plan

Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.

Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level. 

One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers. 

10 min read

Using ORM to avoid crisis communication fails

Reputation is everything. We all know how hard it can be to protect a good reputation. It is fragile. You only need a single, simple mistake to damage your brand’s image. This is especially true in the digital world where the all too familiar notion of “the internet never forgets” is sulking in the shadows of our online campaigns. 

6 min read

7 design mistakes that ruin your sales and conversion rates

Is your website design helping or hurting your conversion rates? 

Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.

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