Contributor Posts

10 min read

Using ORM to avoid crisis communication fails

Reputation is everything. We all know how hard it can be to protect a good reputation. It is fragile. You only need a single, simple mistake to damage your brand’s image. This is especially true in the digital world where the all too familiar notion of “the internet never forgets” is sulking in the shadows of our online campaigns. 

6 min read

7 design mistakes that ruin your sales and conversion rates

Is your website design helping or hurting your conversion rates? 

Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.

6 min read

Why customer service is key to a strong brand reputation

Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation. 

Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.

7 min read

How to make your content marketing appeal to C-level executives

If you run a B2B business, chances are you’ve tried to connect with C-suite executives.

You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.

To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.

So what exactly are marketers doing wrong when compelling this vital group to invest?

7 min read

Online reputation management: A guide for social media marketers

If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.

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