Contributor Posts

11 min read

How to optimize owned web properties to improve Google ranking

Did you know? The top result on Google has a 33% chance of getting clicked.

It’s no secret that your website needs to rank well on Google to survive. That’s why there are countless blogs, podcasts and news articles on the subject.

When you search “How to improve your Google ranking” millions of results pop up. Some are helpful. Some not. So how do you sift through the clutter?

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.

5 min read

Why a marketing database is essential for your small business

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

6 min read

4 reasons fresh relevant content improves reputation

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.

11 min read

All about social media customer service

New research indicates that 67% of users reported that they have contacted a company for support via social media. It is becoming clear that the role of social media in customer service is growing as people spend more time on social platforms. This phenomenon is called social media customer service.

8 min read

How AI helps businesses manage their online profiles

artificial intelligence

Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have already Googled your business, read your online reviews, and judged you accordingly.

Reputation management allows you to take control of the information that appears about your company online. It is crucial for driving business to your company.

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