8 min read
Online reputations matter - especially if you are in business. But what can we do if our online reputation is under attack? Here we look into the issue of libel and libel online, plus what you can do if you are a target.
9 min read
Your website won’t rank unless other blogs and websites are linking to it. Google uses the amount and quality of backlinks to determine the authenticity and trust factors of your site. If Google trusts your site, it may rank it well.
10 min read
Reputation is everything. We all know how hard it can be to protect a good reputation. It is fragile. You only need a single, simple mistake to damage your brand’s image. This is especially true in the digital world where the all too familiar notion of “the internet never forgets” is sulking in the shadows of our online campaigns.
11 min read
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, all your efforts are wasted. If your website isn't converting visitors into customers, it's not doing its job. One of the ways to increase trust, and conversions, is social proof.
6 min read
Is your website design helping or hurting your conversion rates?
Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.
6 min read
Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation.
Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.
7 min read
If you run a B2B business, chances are you’ve tried to connect with C-suite executives.
You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.
To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.
So what exactly are marketers doing wrong when compelling this vital group to invest?
5 min read
We’re finally closing out 2020. As we enter the new year in the midst of the COVID-19 pandemic, we must keep one thing top of mind: customer experience.
8 min read
Here are three branding questions for you:
The answers to these major questions are all wrapped up in the branding process.
7 min read
If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.