5 min read
A content strategy is the creation and promotion of unique information to a specific target audience. The benefits of content marketing include improving brand image, brand awareness, generating organic links to a website, increasing sales and social engagement, and more.
5 min read
Maybe not your forehead. But your arm is a good place to start. Harley Davidsons' brand is so good people tattoo their logo on their bodies.
The benefits of establishing your brand are:
Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.
4 min read
With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.