5 min read
By Anastasia Stefanuk on
Oct 28, 2020 6:15:00 AM
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
- VR stands for Virtual Reality. VR is totally immersive.
- AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
4 min read
By Naman Modi on
Oct 27, 2020 2:45:00 PM
Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area.
Here are our top 8 local SEO tips to help your business rank in search engines.
- Ensure your business name, address, and phone number is online
- Use internal link structures
- Boost local content creation
- Optimize the URL, title tags, headers, and meta descriptions
- Make your website mobile-friendly
- Add location pages to your web pages
- Use Google My Business captions
- Invest in review management
TOPICS:
SEO Reputation Management
Business Reputation Management
Online Marketing Best Practices
5 min read
By Emily Lamp on
Oct 27, 2020 11:54:58 AM
One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine optimization (SEO) is the best way to achieve higher rankings in search results in the medium to long-term, but what exactly does that mean? And where do you start?
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Business Reputation Management
6 min read
By Jessica Martin on
Oct 20, 2020 3:21:57 PM
Phishing is a type of cyber-attack where cyber-criminals use email as a disguised weapon for tricking customers.
TOPICS:
Personal Reputation Management
11 min read
By Rezvan Golestaneh on
Oct 2, 2020 11:53:00 AM
Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?
A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.
TOPICS:
Social Media Marketing
7 min read
By Torrey Tayenaka on
Sep 30, 2020 8:40:10 AM
Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over the world consume online content.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
7 min read
By Pedro Rodriguez on
Sep 26, 2020 11:36:37 AM
Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement.
The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.
Engagement is all about building meaningful relationships with customers through the interactions listed above.
TOPICS:
Social Media Marketing
Instagram
5 min read
By Stefan Smulders on
Sep 26, 2020 11:31:31 AM
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
TOPICS:
Business Reputation Management
Social Media Marketing
8 min read
By Jasmeet Singh on
Sep 12, 2020 10:45:14 AM
Nine out of ten startups fail.
This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.
Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success.
The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments.
Yet, many founders don’t take planning seriously. Why?
TOPICS:
Business Reputation Management
Online Marketing Best Practices
6 min read
By Kiara McColl on
Sep 11, 2020 5:38:58 PM
Data science and digital marketing can work together to improve your next marketing campaign.
TOPICS:
SEO Reputation Management
Business Reputation Management