Contributor Posts

5 min read

5 ways to incorporate VR into your brand’s marketing

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.

Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.

Before we begin, understand the differences between VR and AR:

  • VR stands for Virtual Reality. VR is totally immersive.
  • AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.

Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.

In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.

4 min read

Local SEO Guide: How to rank your website 

Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area. 

Here are our top 8 local SEO tips to help your business rank in search engines. 

  • Ensure your business name, address, and phone number is online
  • Use internal link structures
  • Boost local content creation
  • Optimize the URL, title tags, headers, and meta descriptions
  • Make your website mobile-friendly
  • Add location pages to your web pages
  •  Use Google My Business captions
  • Invest in review management

11 min read

Instagram Microblogging: The subtle art of writing meaty captions

Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?

A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.

7 min read

How to gain new customers with outstanding social media engagement

Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement. 

The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.

Engagement is all about building meaningful relationships with customers through the interactions listed above.

8 min read

6 things to know before starting a startup

Nine out of ten startups fail. 

This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.

Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success. 

The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments. 

Yet, many founders don’t take planning seriously. Why?

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