Contributor Posts

8 min read

6 things to know before starting a startup

By Jasmeet Singh on Sep 12, 2020 10:45:14 AM

Nine out of ten startups fail. 

This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.

Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success. 

The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments. 

Yet, many founders don’t take planning seriously. Why?

TOPICS: Business Reputation Management Online Marketing Best Practices

11 min read

How to optimize owned web properties to improve Google ranking

By Mohit Dadhich on Aug 25, 2020 2:30:42 PM

Did you know? The top result on Google has a 33% chance of getting clicked.

It’s no secret that your website needs to rank well on Google to survive. That’s why there are countless blogs, podcasts and news articles on the subject.

When you search “How to improve your Google ranking” millions of results pop up. Some are helpful. Some not. So how do you sift through the clutter?

TOPICS: SEO Reputation Management Online Marketing Best Practices

6 min read

5 Cost-effective viral marketing strategies for start-ups

By Sean Begg Flint on Aug 18, 2020 11:40:59 AM

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

TOPICS: Online Marketing Best Practices Reputation Marketing Social Media Marketing Reputation Strategy

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

By Lauren Williams on Aug 18, 2020 11:40:02 AM

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.

TOPICS: Business Reputation Management Online Marketing Best Practices Reputation Marketing

5 min read

Why a marketing database is essential for your small business

By Pete Campbell on Aug 5, 2020 12:37:34 PM

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

TOPICS: Business Reputation Management Online Marketing Best Practices Reputation Marketing

6 min read

4 reasons fresh relevant content improves reputation

By Olga Mykhoparkina on Aug 5, 2020 12:18:06 PM

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.

TOPICS: Search Engine Content Marketing SEO Reputation Management Online Marketing Best Practices

11 min read

All about social media customer service

By Srushti Shah on Jul 21, 2020 10:23:51 AM

New research indicates that 67% of users reported that they have contacted a company for support via social media. It is becoming clear that the role of social media in customer service is growing as people spend more time on social platforms. This phenomenon is called social media customer service.

TOPICS: Social Media Marketing

Prev 3 4 5 6 7 Next