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5 min read

How Sentiment Analysis Can Improve Your Business’ Reputation

For the past 30 years, the world has become increasingly more connected like never before. This means that opinions have become easier to share and are viewed by many more people, faster. These various opinions can be an extremely valuable resource for companies looking for insight into their performance, bottom line, and reputation.

6 min read

How to Develop a Strong Business Communication Strategy

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your message and ensure that your business is always putting its best foot forward. However, this is not as easy as it sounds as you have to remember that communications go beyond just social media. But how can you do this well and keep your communication on track?  

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.

5 min read

How Websites Watch Us and How to Make Them Stop

Have you ever felt like you’re being watched? Not in your car or your home, but on your very own device? Want to know how websites track you? Well, this post will help. 

It all goes back to internet tracking, and it’s a way for websites to see how you interact with their content, along with collecting data to enhance the user experience. It’s the reason ads on certain websites seem catered to you and that your experience on one website may be better than that of another. Again, not necessarily a bad thing — if you appreciate the personalization.

6 min read

Google Search Operators: Tips & Tricks for SEO

In life, little things matter the most. Especially in SEO.

We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.

One of our favorites is using Google Search Operators (GSO).

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch
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