13 min read
Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.
8 min read
To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business owners neglect this crucial step while designing their website, and if they do, profits suffer. Keep your technical SEO top-of-mind with this handy checklist and watch your web store soar to the top of search engine results.
This is the best place to find complete information on technical SEO. You will find easy, yet effective steps that will optimize your website. Before we dive into the details of improving your technical SEO, we’d like to start with a quick overview of SEO, and what it means for your e-commerce store.
7 min read
The first step in ranking a site better is to find out what it should rank for. Unless you own Coca Cola, most people do not know the name of your brand. You'll want to find out what people search for to find your products and services. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in search results like Google.
10 min read
Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with ever-changing e-commerce trends and best practices. New ways of managing your online business are constantly evolving, and if you don’t keep up you can risk losing business.
7 min read
Even a large company can have missteps sometimes. PR specialists will argue that it’s the law of large numbers. Anybody can and will make a mistake, so it’s important that enterprises have a plan in place for how to deal with negative publicity.
8 min read
Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube.
Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.
8 min read
Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.
A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both.
7 min read
The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.
9 min read
“Traditional marketing talks at people. Content marketing talks with them.”
-Doug Kessler
A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.
Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is.
Here are a few key elements of an effective content marketing strategy:
9 min read
There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.
We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.
When implemented properly, a PPC campaign can help you: