You rely on your mobile app to connect with customers and keep your business running. But what happens when your app gets bad reviews? While negative reviews can harm your business, there are also ways negative feedback helps you understand customers and can help you improve your app in the future.
But what if the bad reviews got so out of hand that recent positive feedback from your updated app isn’t helping? Don’t worry! You can take steps to restore your mobile app's reputation and get those great reviews rolling in again. Here are 11 secrets to help you get started!
Secrets to Restore App’s Reputation
Check Your App's Reviews Regularly
In the internet age, it's easier than ever for people to share their opinions - good and bad - about the products they use. Reviewing feedback lets people know an app's quality before committing to a download.
If your app has received a few negative reviews, it can develop a bad reputation. That's why regularly checking your app's reviews and responding to complaints promptly and professionally is essential. It's never a good idea to delete negative reviews or ignore customer feedback. It can only worsen your already bad reputation.
You must also take proactive steps to improve your app and prevent future problems based on both Apple and Android reviews. By taking a responsive and responsible approach to customer feedback, you can help to ensure that your app maintains a good reputation.
Be Transparent About how Your App Works and What Data it Collects
In the age of data privacy concerns and digital mistrust, it is critical for mobile app developers to be transparent about how their apps work and what data they collect. Unfortunately, many app developers have been less than forthcoming about these things, leading to a bad reputation for the entire industry.
You need to be completely open about how your app works and what data it collects. Only by being completely transparent can you hope to regain trust. So, if you're ready to take your app development in a new direction, start by being completely honest with your users. They'll appreciate it, and your app's reputation will improve.
Fix Bugs or Glitches
Bugs and glitches are frustrating. They can cause the app to crash, freeze, or not work correctly. People often take to social media to vent their frustration. A mobile app with a bad reputation can quickly lose users and revenue.
The good news is that there’s still hope after numerous bad reviews. By quickly addressing and debugging any issues, developers can show people that they are committed to providing a positive experience.
Additionally, developers can win back trust by being transparent about problems and working quickly to fix them. By taking these steps, developers can turn a negative situation into an opportunity to improve their app and build better relationships.
Update Your App Frequently with New Content and Features
To keep your app relevant and restore its good name, you must keep it updated with fresh content and features. New content will give people a reason to keep coming back, and new features will show that you're keeping up with the latest trends.
Regular updates will also help to build trust and show people that you're committed to providing a high-quality experience. So, if you want to restore your app's reputation, keep it updated regularly.
Make Sure the Design and User Interface are Easy to Use
These days, people have high expectations for mobile apps. If an app doesn't meet their needs or is challenging to use, they will quickly move on to something else. This can be a significant problem for developers, as a bad reputation can be hard to shake.
That's why it's essential to ensure that your app's design and user interface are easy to use and intuitive. A well-designed app will not only be more likely to retain users, but it will also be more likely to earn positive reviews and recommendations.
If your app has a bad reputation, there's no time to waste – start working on making it easier for people to navigate and use. You can restore your app's good name and regain trust with a little effort.
Once your mobile app gets a bad reputation, it can be hard to recover. People might uninstall it, leave negative reviews, or tell their friends to avoid it. If you want to restore your app's reputation, one thing you can try is offering discounts.
This could be in the form of a sale, a coupon code, or even a free trial. By incentivizing people to try your app again, you can show them that you're committed to providing a good experience.
Promote Your App on Social Media
In today's world, having a solid online presence is more important than ever. One way to restore your app’s reputation is to promote it on social media and other channels. This will help get the word out about your app and its services.
Make sure to use high-quality images and videos, and write engaging copy that will capture people’s attention. You can also offer special promotions and discounts to encourage people to download and use your app.
If you take the time to promote your app on social media and other channels, you can help to restore its good reputation. This will lead to more downloads, more users, and more revenue. So, don’t wait – start promoting your app today!
Revisit Your App Localization Process
Localization is the process of adapting your app to a specific market. It involves translating your app into a new language and adapting it to local laws and customs.
Localization can help you reach new markets and increase revenue by making your product more appealing to potential customers in their preferred language. It is essential if your mobile app has a bad reputation in one specific market.
To make sure that your localization process is as effective as possible, here are some tips:
- Have an internal test team review all translated text before it's published on the App Store or Google Play Store
- Make sure any images used have been resized so they don't take up too much space when displayed at full resolution on mobile devices
Conduct A/B testing
A/B testing compares two versions of a website or app to identify which performs better. By comparing what people see with and without different features, you can determine the most important ones and make the changes accordingly.
A/B testing can help you determine what features are most important to people and how much value each one adds. If your app doesn't have real-time notifications, you know that people want them and are willing to pay for them.
Adding this feature should be worth more than merely having it in place. It can fulfill your current obligations concerning user needs.
Encourage Videos and Tutorials for Your App
Videos and tutorials are excellent ways to show people how to use your app, as well as a good way to explain new features. You can also use videos to provide helpful tips on using your product if your app has a bad reputation.
Videos allow people unfamiliar with technology or software programs like mobile apps or websites (e.g., "how-to" videos) to access information quickly and easily by watching someone else's demonstration of said technology/software program.
Another example would be providing step-by-step instructions for installing an app on an iPhone/iPad. This would mean having someone walk through each step from start to finish so everyone understands what needs to be done next.
Re-Brand Your App
Re-branding your app can help you get a fresh start, attract new users, and change how people think about it.
You may want to re-brand your mobile app if:
- You’re not getting the results you expected from it. The reason could be either that your existing branding isn't working or it's not strong enough for what you need it to do. Such as solving a problem in a particular industry. For example: how do we make sure all our users are happy?
- Your current logo is outdated or irrelevant. If this is true (and even if not), changing things up can help boost brand awareness. It can build loyalty among potential customers by making them feel like their experience with your business has improved over time. It is crucial if there are any issues with service delivery at present.
When your mobile app gets a bad reputation, it can be hard to recover. Even if you improve the design and user interface, people may hesitate to give your app another chance. Fortunately, there are steps you can take to restore your app's reputation and convince people to give it another try.
One crucial step is ensuring the design and user interface are easy to use. If people find your app tricky or confusing to use, they're unlikely to give it a second chance. Another critical step is offering customer support in case people encounter problems.
You can show people that you're committed to providing a good experience by offering helpful and responsive customer support. Finally, consider offering discounts or special features to entice people to give your app another try. By taking these steps, you can improve your chances of restoring your app's bad reputation.