How to Build Your Brand Identity With Buyer Personas
What is a common mistake made by most brands today? They do not build brand personas. They develop a beautiful product, design a complete content marketing strategy, and launch campaigns,…
Social Media Marketing
6 Tips for Brands to Increase Instagram Followers
With over two billion monthly active users, Instagram is an asset for brands looking to boost their brand visibility. If you increase your Instagram followers, your presence grows on Instagram,…
6 Signs of a Strong Modern Brand Identity
If a business is to succeed, it needs to stay fresh in the minds of consumers. This means buyers will think of your brand when they see one of your…
Working With Social Media Brand Ambassadors
Social media has become an essential tool for brands over the past few years. It provides a way for companies to connect with customers and create relationships, resulting in increased…
How to Get More Online Reviews for Your Business
People trust reviews. According to studies by Statista, 85% of consumers consider an overall average star rating as the most crucial aspect of local business online reviews. For 73% of…
What is Context Marketing?
Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content marketing campaigns because they aren’t always effective. What…
Cheat sheet: Different types of marketing videos
Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over the world consume online content. With instant downloads and…
Top Apps to Help You Build A Killer Brand on Instagram
Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on…
7 ways to improve your social media marketing strategy
Social media has deepened its roots with consumers for over a decade. It’s hard to imagine life today without any type of social media. This new technology has given marketers…
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