Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management Who Controls Your Reputation? How to Manage Your Online Reputation Reputation Management Checklist Reputation…
The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In…
It’s a company’s worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee treated a customer. It could…
What makes business blogging such a good idea?It’s the ability to accomplish many important goals, including branding, product positioning, context management, sentiment control, and many more.Know, Like and Trust (KLT)…
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come…
Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your website needs high-quality links from high-quality websites. After…
Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply looking at the bottom line…
Greenwashing is a deceptive marketing strategy used by businesses to create the perception that their products, aims, and policies are environmentally friendly. It involves the use of green PR and…
Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your business) name see positive results that talk about your expertise, trustworthiness, and…
No matter the size of your business, there will most likely come a time when you will need to know how to handle a PR crisis. Sometimes the problems might…
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide,…
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