9 min read
By Reputation X on
10/14/20 6:56 PM
The world’s most admired companies based on a nine-point ranking system
- Fortune Magazine has another well-respected, powerful list: Fortune's World's Most Admired Companies
- The peer-judged list is scored and determined by business insiders within each industry.
- List candidates are rated based on nine key attributes running the gamut of business performance indicators.
You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.
TOPICS:
What is Reputation
Corporate Reputation
Corporate Social Responsibility
21 min read
By Reputation X on
10/3/20 6:07 PM
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
6 min read
By Sahil Kakkar on
10/2/20 8:56 AM
As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report.
SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
4 min read
By Reputation X on
9/30/20 12:28 PM
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to, and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.
TOPICS:
Reputation PR
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
7 min read
By Reputation X on
9/29/20 11:06 AM
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.
TOPICS:
Ethics in Search Marketing
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
9/27/20 11:01 AM
Key Takeaways:
TOPICS:
Wikipedia
Knowledge Panel
6 min read
By Reputation X on
9/26/20 10:27 AM
Imagine for a minute that there was an easy-to-understand metric that told you:
TOPICS:
reputation score
Corporate Reputation
Net Promoter Score
8 min read
By Reputation X on
9/21/20 6:02 PM
- You may want to know how to create a Wiki page for your company, but if you can't (most companies can't), consider a WikiData page instead.
- WikiData pages are automatically created when a Wikipedia page is published, but a WikiData page can also be setup manually.
- Studies have shown that Wikipedia content ranks for 99% of Google searches, but WikiData is used by search engines to better understand the subject, be it a person, company, brand or concept.
- Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business.
- Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.
What is a WikiData page?
There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.
TOPICS:
Online Reputation Repair
Wikipedia
6 min read
By Reputation X on
9/13/20 9:40 AM
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters.
TOPICS:
Online Reputation Repair
Wikipedia
10 min read
By Reputation X on
9/12/20 5:30 AM
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
TOPICS:
Monitor Online Reputation
reputation score
8 min read
By Reputation X on
9/11/20 2:02 PM
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.
TOPICS:
Business Reputation Management
6 min read
By Brianne Schaer on
9/1/20 11:33 AM
Inluencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing by 2022.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
8 min read
By Reputation X on
8/24/20 1:33 PM
To create a Wikipedia page for yourself, you must first have notability. That is, you need to "qualify" before any steps are taken to create a Wikipedia page. Many people and companies qualify, but do not yet have a page. But once you qualify by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider.
We've also provided references to further reading at the bottom.
Every day, Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and automated bots. The bots have fun names like ClueBot NG and Huggle - but it isn't fun when your page is deleted by one of them.
But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).
TOPICS:
Wikipedia
9 min read
By Reputation X on
8/21/20 5:39 PM
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why.
How does reputation affect a business?
It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.
In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.
TOPICS:
Business Reputation Management
7 min read
By Brianne Schaer on
8/11/20 11:56 AM
Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It has been used by governments, corporations, religious groups, the media, and individuals around the world for centuries. Propaganda is not limited to a single medium. It can be found in artwork, films, speeches, music, memes, and more.
TOPICS:
Business Reputation Management
Defamation
9 min read
By Reputation X on
8/9/20 5:25 PM
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information counter-warfare with reviews and content replacing guns and heavy artillery. So let’s launch into what you can do to fight back against a negative online reputation.
TOPICS:
How to Do Reputation Management
8 min read
By Reputation X on
7/11/20 12:26 PM
Google will de-index (remove) some online content
It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request.
Most people think that what we see on the internet is there forever... but is it?
TOPICS:
Online Reputation Repair
6 min read
By Heidi Thiel on
7/8/20 1:51 PM
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
TOPICS:
Online Review Management
Business Reputation Management
Monitor Online Reputation
13 min read
By Reputation X on
6/28/20 9:03 PM
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
TOPICS:
Online Review Management
Business Reputation Management