The Online Reputation Management Blog

How Search Results Influence the Opinion of Prospective Customers

When prospects research your company they compare you to your competitors. More specifically, they compare your search results to those of your competition. What they see online can mean the difference between contacting you and not.

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The Role of Reputation in the Customer Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale? 

It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?

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Internet Reputation Management Overview

Internet Reputation Management Overview

We hope you find this summary of internet reputation management helpful. It contains important statistics and explanations of techniques used to manage online reputation.

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Thinking with Guts vs. Brains: What is Confirmation Bias?

Why do you believe the things that you believe? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.

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How People Search: Understanding the Landscape

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? Who gets clicked? Why does search matter so much?

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Fact-Checking Fake News

Has any phrase been more divisive and frustrating during the 2016 election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

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How Search and Social Define Reputation Today

Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate their own reputation.

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Where to Guest Post: A Growing List

So you want to contribute to a blog? Awesome! Enjoy this growing  list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves. 

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Why is Reputation Important?

Character is what you do. Reputation is what others think about you. One is objective, the other subjective. The character of a person is different than his or her reputation, and this holds true for brands as well. 

Why is Reputation Important?

The rewards of having a good online reputation are greater revenues, better relationships, and more opportunities. Consumers have been shown to care about a company's reputation and purchasers' reviews. For example, a survey carried out in 2016, notes that 74% of potential customers state that when they read positive reviews, they have more trust in a local business.1

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffet

Curating a positive reputation is very different than simply leaving it up to the random opinions of others. Online reputation management works to actively affect how a person or company is perceived by others.

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What is Negativity Bias - Its Effect on Search Results

Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. The negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - more bad news.

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