The Reputation Management Blog

12 min read

Fake News: The New Face of Corporate Reputation Warfare

Published on 05/24/18 3:43 PM PST by Daniel Threlfall

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.

Exaggeration this is not. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses off the map.

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8 min read

Avoiding 5 Common Brand Reputation Catastrophes

Published on 03/04/19 4:44 PM PST by Jerome Okutho

Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.

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12 min read

Saving the Boss's Bacon - Executive Reputation Guide

Published on 05/25/18 9:17 AM PST by Daniel Threlfall

Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.

The truth? Your CEO is innocent.

But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.

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8 min read

When Google Reviews Say You Suck

Published on 01/29/19 4:46 PM PST by Gregory Heilers

How many times have you said "You suck, Google". Sometimes Google says the same thing about you. Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck. 

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7 min read

How to Increase Content Marketing ROI

Published on 04/13/19 3:36 PM PST by Susan Guillory

In sales there is a method called "predictable revenue". It's an outbound method of marketing and sales that enables a business to predict what their revenues will be. But is there a way to do that with content marketing?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

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8 min read

How Brands Shouldn't Deal With Scandal

Published on 09/27/18 4:12 PM PST by Gregory Heilers

Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.

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9 min read

How to Brand Yourself Online with Citations and Mentions

Published on 09/27/18 4:13 PM PST by Brian Liang

Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have indicated that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former senior product manager at Bing, stated that unlinked mentions can be just as strong a signal as links for measuring a site’s authority.

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5 min read

Finding Online Influencers in Any Industry

Published on 03/19/18 1:56 PM PST by Carmine Mastropierro

The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.

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4 min read

How Fake News and Influencers are Created and Promoted

Published on 04/16/19 2:27 PM PST by Kent Campbell

Remember when Donald Trump said "America should never have given Canada its independence"? Well, that was fake. Fake news has a long and storied history. Ben Franklin spread propaganda stories by creating a fake issue of the Boston Independent Chronicle. Today celebrities, politicians and everyday people are affected by it. Tomi Lahren of Fox News was recently quoted as saying "If you die in a mass shooting, it's not the fun's fault, or even the gunman's fault. It's your fault for not believing in God enough". She didn't say that either.

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4 min read

Great brand stories reduce online marketing costs

Published on 01/26/19 8:07 AM PST by Kent Campbell

Well-written but less-than compelling content won't generate user signals to improve branded search results.

A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

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