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What Is a Personal Brand?

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its…

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What Is the Streisand Effect?

Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of…

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How to Protect Your Online Reputation

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other…

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Positive Engagement with Audience and Customers

Developing meaningful relationships with your audience and providing customers with remarkable service should be integral to any reputation management strategy.Positive engagement online and offline helps nurture brand affinity, trust, and…

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A Brief History of Social Media

Social media has become an integral part of everyday life for hundreds of millions worldwide.The platforms and apps that many of us spend hours on each day checking statuses and…

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