Reputation Management Articles

7 min read

How to Increase Content Marketing ROU

Published on 09/27/18 4:10 PM PST by Susan Guillory

In sales there is a method called "predictable revenue". It's an outbound method of marketing and sales that enables a business to predict what their revenues will be. But is there a way to do that with content marketing?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

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8 min read

How Brands Shouldn't Deal With Scandal

Published on 09/27/18 4:12 PM PST by Gregory Heilers

Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.

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9 min read

How to Brand Yourself Online with Citations and Mentions

Published on 09/27/18 4:13 PM PST by Brian Liang

Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have indicated that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former senior product manager at Bing, stated that unlinked mentions can be just as strong a signal as links for measuring a site’s authority.

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5 min read

Finding Online Influencers in Any Industry

Published on 03/19/18 1:56 PM PST by Carmine Mastropierro

The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.

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4 min read

How Fake News and Influencers are Created and Promoted

Published on 05/25/18 9:19 AM PST by Kent Campbell

Remember when Donald Trump said "America should never have given Canada its independence"? Well, that was fake. Fake news has a long and storied history. Ben Franklin spread propaganda stories by creating a fake issue of the Boston Independent Chronicle. Today celebrities, politicians and everyday people are affected by it. Tomi Lahren of Fox News was recently quoted as saying "If you die in a mass shooting, it's not the fun's fault, or even the gunman's fault. It's your fault for not believing in God enough". She didn't say that either.

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4 min read

Great brand stories reduce online marketing costs

Published on 01/26/19 8:07 AM PST by Kent Campbell

Well-written but less-than compelling content won't generate user signals to improve branded search results.

A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

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6 min read

Top Reputation Tips for 2019

Published on 01/21/19 10:00 PM PST by Reputation X

Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips. 

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7 min read

Top 10 Reputation Management Articles of the Year

Published on 12/04/17 4:13 PM PST by Jennifer Wong

It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!

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4 min read

A Simple Link & Social Media Structure Experiment

Published on 11/03/17 2:03 PM PST by Kent Campbell

Welcome to Reputation Experiment #142

Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:

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4 min read

Are Online Reviews Like Yelp Reliable?

Published on 01/29/19 4:36 PM PST by Amanda Marie

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A study suggests that 88% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

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