Google gets smarter everyday, but even with new Google artificial intelligence systems like RankBrain or even "knowledge based trust" it still ranks information about knowledge based on human search activities and trust, not something so difficult to define as truth. So how do we correct inaccurate or irrelevant knowledge in search results?
Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. This guide outlines a simplified version of our actual content planning process.
How do you find out who is anonymously posting information about you, your company, or your country, online? This is how.
If you or your brand has a Knowledge Graph you're suddenly "somebody". It's a bit like a Wikipedia page for you or your company, but it doesn't need to be clicked on for searchers to see it. But how do you get Google to build yo one? And if you have one with the wrong information being displayed, how do you correct it?
We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.
Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up search results for a company with detractors using YouTube, blogs and complaint websites.
PissedConsumer offers a place for, well, pissed consumers to vent about supposedly sketchy businesses. But how to remove PissedConsumer.com posts is the question on most peoples minds.
Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.
Review websites are not just for people seeking a good restaurant. Prospective employees looking for their next place of gainful employment often look to business review sites like GlassDoor, Indeed and Vault to get an idea of the working environment from people who've been there. Conversely, from the business' viewpoint, acquiring the best employees is key and unfair reviews can keep companies from hiring new talent that might improve the company. Our client was a mortgage firm who'd had a single employee post many negative reviews on GlassDoor posing as different people. But the reviews were not flagged as they didn't seem to violate the community guidelines.
An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.
“Reputation X removed a Ripoff Report from the second position on the first page of Google search results very quickly. They then made sure the first three pages of search results showcases all the best things about our adult community.”
- Director of Marketing Retirement Community
Foot, meet mouth.
We all make mistakes, some of which haunt us long after we thought we’d been forgiven. And now that there’s a permanent online record of society’s collective folly, it’s critical to avoid further unforced errors. Here are five online mistakes to avoid for the sake of your reputation:
Launching a reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms.
As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.
An ORM firm isn't a PR firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more techical and content-oriented. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Every reputation management campaign includes a lot of brainstorming. Which websites to build, which web content to develop, which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management.
This is article four in a series of five that discusses the nuts and bolts of bespoke online reputation management services intended to either push down bad search results, or move good ones up.
Though no two companies or people are alike, professional Internet reputation management services follow a customized process based on the type of case, industry and brand.