9 min read
By Reputation X on
11/30/20 2:51 PM
The complete overview and checklist
Corporate reputation is a complex and multifaceted asset that should be addressed with the dedication and care. The development of your overall reputation strategy should involve your leadership team.
TOPICS:
Corporate Reputation
14 min read
By Reputation X on
11/24/20 4:49 PM
Highlights:
- Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
- Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
- Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
- If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
- A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.
TOPICS:
Wikipedia
10 min read
By Reputation X on
11/20/20 10:01 AM
Many, if not most, vandalized Wikipedia pages about a person make the subject of the page want to correct inaccuracies or outright lies. But editing one's own Wikipedia page has its pitfalls.
Wikipedia is a one-of-a-kind platform. The best way to describe it is a not-for-profit, collaborative encyclopedia. While there are many alternatives, Wikipedia is the most visible online encyclopedia. It gets a lot of attention so it's no surprise people with a Wikipedia page would want to edit the page themselves.
TOPICS:
Wikipedia
7 min read
By Reputation X on
11/16/20 1:58 PM
There are many free online encyclopedias to fit different needs, you may have more choices than you expected.
- Wikipedia is a great source for information, though many researchers don’t feel comfortable citing it as a resource due to its open contribution model.
- There are several alternatives to Wikipedia that offer different advantages.
- Some online encyclopedias are more reliable than Wikipedia due to different formats and ideology-based approaches.
- Wikipedia is the largest online encyclopedia at 6.2 million articles and growing.
- Encyclopedia Britannica Online is the most reliable and respected online encyclopedia, but it requires a subscription.
You can’t always use Wikipedia. Although Wikipedia dominates search engines, it’s often not the most trustworthy source. The best online encyclopedias are the ones that fit your specific needs. Here is a list of free Wikipedia alternatives.
TOPICS:
Wikipedia
7 min read
By Reputation X on
11/3/20 10:09 AM
- A percentage of your company’s value can be attributed to your corporate reputation.
- In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
- Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
- Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
- Over 50% of the Walt Disney Company’s value can be attributed to its reputation.
TOPICS:
Business Reputation Management
Monitor Online Reputation
Corporate Reputation
Corporate Social Responsibility
9 min read
By Reputation X on
11/2/20 1:39 PM
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.
CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.
TOPICS:
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
10/27/20 5:47 PM
- According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
- Corporate reputation is arguably a company’s most valuable intangible asset.
- Underestimating the importance of corporate reputation can be fatal.
- A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
- One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
- Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
7 min read
By Reputation X on
10/26/20 5:32 AM
- Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis.
- Every company makes mistakes. How you fix those mistakes determines whether they make or break you.
- By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save your reputation.
- It is critical to face up to problems promptly, directly, and honestly.
TOPICS:
Business Reputation Management
Online Reputation Repair
Corporate Reputation
8 min read
By Brianne Schaer on
10/16/20 4:30 PM
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments.
TOPICS:
Reputation Protection
Business Reputation Management
Corporate Reputation
8 min read
By Reputation X on
10/15/20 6:30 AM
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
9 min read
By Reputation X on
10/14/20 6:56 PM
The world’s most admired companies based on a nine-point ranking system
- Fortune Magazine has another well-respected, powerful list: Fortune's World's Most Admired Companies
- The peer-judged list is scored and determined by business insiders within each industry.
- List candidates are rated based on nine key attributes running the gamut of business performance indicators.
You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.
TOPICS:
What is Reputation
Corporate Reputation
Corporate Social Responsibility
21 min read
By Reputation X on
10/3/20 6:07 PM
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
6 min read
By Sahil Kakkar on
10/2/20 8:56 AM
As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report.
SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
4 min read
By Reputation X on
9/30/20 12:28 PM
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to, and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.
TOPICS:
Reputation PR
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
7 min read
By Reputation X on
9/29/20 11:06 AM
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.
TOPICS:
Ethics in Search Marketing
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
9/27/20 11:01 AM
Key Takeaways:
TOPICS:
Wikipedia
Knowledge Panel
6 min read
By Reputation X on
9/26/20 10:27 AM
Imagine for a minute that there was an easy-to-understand metric that told you:
TOPICS:
reputation score
Corporate Reputation
Net Promoter Score
8 min read
By Reputation X on
9/21/20 6:02 PM
- You may want to know how to create a Wiki page for your company, but if you can't (most companies can't), consider a WikiData page instead.
- WikiData pages are automatically created when a Wikipedia page is published, but a WikiData page can also be setup manually.
- Studies have shown that Wikipedia content ranks for 99% of Google searches, but WikiData is used by search engines to better understand the subject, be it a person, company, brand or concept.
- Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business.
- Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.
What is a WikiData page?
There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.
TOPICS:
Online Reputation Repair
Wikipedia
6 min read
By Reputation X on
9/13/20 9:40 AM
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters.
TOPICS:
Online Reputation Repair
Wikipedia