It doesn’t matter whether you’re a business or an individual: If you’re you asking, “how can I fix my reputation online?” you’re not alone.
Reputation management isn’t rocket science but, to be effective, it must be governed by a process that adapts to every campaign’s unique aspects. For most campaigns, this process consists of these five steps:
An SEO company improves the visibility of web content owned by its client. An ORM company does the same, but for web content owned by others as well. An ORM company also removes content, improves star-ratings, and engages in technical public relations.
Media manipulation occurs in the space between truth and website pageviews.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.
Reputation management pricing depends on the degree of difficulty of the project, the timeframe, and the type of project it is. The cost can run $2000 and up per month depending on the severity of the issue. The existence and strength of one or more negative search results is the main indicator of cost.
Consumers are using the internet more than ever before to inform their purchasing decisions, whether it be what restaurant to eat at or what car to buy.
The majority of people use Google to search online because it gathers a wealth of information from every corner of the web and, perhaps more importantly, filters all of that information to provide the most relevant, reputable, and useful links first.