Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.
A reputation crisis can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps: take control of your brand's online presence, know and monitor what is said about you online, and, most importantly, apologize for any missteps. The following roadmap offers a place to begin your journey to rebuild your online reputation. There will be ups and downs, but with a solid game plan and a lot of hard work, your reputation can be saved. The question is, are you in for the long haul?
Steps to rebuild a damaged corporate reputation: