6 min read
Net Promoter Score as a measure of company reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
8 min read
WikiData - How and Why to Set Up a WikiData Page for Your Brand
- You may want to know how to create a Wiki page for your company, but if you can't (most companies can't), consider a WikiData page instead.
- WikiData pages are automatically created when a Wikipedia page is published, but a WikiData page can also be setup manually.
- Studies have shown that Wikipedia content ranks for 99% of Google searches, but WikiData is used by search engines to better understand the subject, be it a person, company, brand or concept.
- Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business.
- Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.
What is a WikiData page?
There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.
6 min read
How to fix an inaccurate or negative Wikipedia article
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters.
10 min read
Is Your Online Reputation Score High Enough?
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
8 min read
Is Your Corporate Reputation Helping…or Hurting?
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.
6 min read
What is an influencer?
Inluencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing by 2022.
9 min read
What to Know About Wikipedia Eligibility
Ever wondered how to create a Wikipedia page? To create a Wikipedia page for a brand or for yourself, you must first have notability. That is, you need to "qualify" before any steps are taken to create a Wikipedia page.
Notability is especially important when a new Wikipedia page is created. Without notability a new Wikipedia page will most likely be deleted.
Many people and companies qualify, but do not yet have a page. But once an entity qualifies by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider.
We've also provided references to further reading at the bottom.
Every day, Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and bots. The bots have fun names like ClueBot NG and Huggle.
But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).
9 min read
Don’t let a bad company reputation sink you
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why.
How does reputation affect a business?
It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.
In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.
9 min read
What is propaganda?
The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.
Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.
9 min read
De-Weaponizing Google to Save Your Online Profile
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information counter-warfare with reviews and content replacing guns and heavy artillery. So let’s launch into what you can do to fight back against a negative online reputation.
8 min read
When will Google remove search results?
Google will de-index (remove) some online content
It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request.
Most people think that what we see on the internet is there forever... but is it?
7 min read
Using NPS to measure brand image
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
14 min read
Can the Yelp algorithm be beaten?
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really.
But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
That's why businesses feel compelled to pay for ads and why users say that Yelp has become a pay-to-play game. In this article we have included only some of Yelp's most recent issues, because the list is just way too long.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
10 min read
What is Personal Branding?
Personal branding is the intentional effort to promote yourself in a way that establishes credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of building your personal brand.
15 min read
How to Use Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
11 min read
Executives - Improve your online brand for bigger wins
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
20 min read
What Is Reputation Management?
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are and reputation is whom other people think you are. Today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
Reputation management goes by a variety of names:
- Online reputation management (ORM)
- Internet reputation management
- Impression management
- Rep management
- Brand perception
- Brand reputation management
- Brand reputation
- Digital reputation management
Whatever you call it, the goal is to shape public perception about a person or business. This blog post will answer some of the most common questions regarding reputation management.
8 min read
What is online identity management?
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
8 min read
Do Expired Domains Work for SEO?
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
- Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
- Can you rely on expired domains for all SEO? No.
- Are expired domains Google-friendly? Yes if not abused.
- Should expired domains be used for the main website? Maybe.
- Can I use expired domains on websites I do not control? Yes, with limits.
7 min read
What is a digital footprint?
A digital footprint is the impression you create on the internet through your online activity, which includes browsing, interactions with others, and publication of content. In other words, it is the trail of data – intentional and unintentional - you leave behind while surfing the internet.
When people think of a digital footprint they usually think "cookie". When a site you visit drops a "cookie" in your browser, it contributes to your digital footprint because it allows marketers, and others, to follow you around. But a digital footprint can include much more. For example, the type of browser you are using (Chrome, Safari, Firefox, etc.) is logged. So is your screen resolution, IP address, and other indicators you are probably not aware of.
When you write, or type, you use a pattern unique to you. Writers have a "fingerprint". The words you use, your punctuation, the subject matter, all help to identify you. Combine that with IP address, cookies, and other identifiers and you can see how your digital "footprint" may be a lot larger than you thought.