The Online Reputation Management Blog

7 min read

Clients: What to look for in an SEO report

As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report. 

SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.

6 min read

All about the reputation quotient model

  • We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
  • Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
  • Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
  • The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.

4 min read

Corporate Donations and Reputation

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation to the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.

Once you choose a cause you'd like to support, ask if they're willing to do one of these things to promote your donation: 

  • Write an article and post it to their site
  • Publish a press release about the gift
  • Post about it on social media

7 min read

The Role of CSR in Corporate Reputation

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

8 min read

WikiData - How and Why to Set Up a WikiData Page for Your Brand

  • You may want to know how to create a Wiki page for your company, but if you can't (most companies can't), consider a WikiData page instead.
  • WikiData pages are automatically created when a Wikipedia page is published, but a WikiData page can also be setup manually.
  • Studies have shown that Wikipedia content ranks for 99% of Google searches, but WikiData is used by search engines to better understand the subject, be it a person, company, brand or concept.
  • Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business. 
  • Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.

What is a WikiData page?

There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.

6 min read

How to fix an inaccurate or negative Wikipedia article

Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters

10 min read

Is Your Online Reputation Score High Enough?

reputation scoring

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.

Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.

How the public perceives that representation is your online reputation.

8 min read

Is Your Corporate Reputation Helping…or Hurting?

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.

9 min read

What to Know About Wikipedia Eligibility

Ever wondered how to create a Wikipedia page? To create a Wikipedia page for a brand or for yourself, you must first have notability. That is, you need to "qualify" before any steps are taken to create a Wikipedia page.

Notability is especially important when a new Wikipedia page is created. Without notability a new Wikipedia page will most likely be deleted. 

Many people and companies qualify, but do not yet have a page.  But once an entity qualifies by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider. 

We've also provided references to further reading at the bottom. 

Every day, Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and bots. The bots have fun names like ClueBot NG and Huggle. 

But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).

9 min read

Don’t let a bad company reputation sink you

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why. 

 

How does reputation affect a business?

It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.

In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.

9 min read

What is propaganda? 

Fake news live image

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.

Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.

8 min read

When will Google remove search results?

Google will de-index (remove) some online content

It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request. 

Most people think that what we see on the internet is there forever... but is it?

7 min read

Using NPS to measure brand image

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.

14 min read

Can the Yelp algorithm be beaten?

Let's get this out of the way first: Reputation X doesn't do fake reviews. Really.

But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true. 

Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.

That's why businesses feel compelled to pay for ads and why users say that Yelp has become a pay-to-play game. In this article we have included only some of Yelp's most recent issues, because the list is just way too long.

Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.

15 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

Prev 3 4 5 6 7 Next