Reputation Management Articles

3 min read

72% of Customers Read 2-10 reviews

Published on 09/27/18 3:34 PM PST by Kent Campbell

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

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8 min read

How Long Does Reputation Management Take? Weeks to Months.

Published on 09/27/18 3:40 PM PST by Reputation X

One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is of course "how much does ORM cost".) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

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8 min read

Content removal from the internet: Methods to Get Negative Content Removed

Published on 01/29/19 4:43 PM PST by Kent Campbell

Bad things online can kill a brand. It can't all be removed, but some of it can and should be. This guide tells you how to delete negative online content. 

Here are a few of the ways online content can be removed - either from the site itself, or from search results - both are avenues to the same outcome - lower, or no, visibility of the negative content online. 

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5 min read

Ways to Manage Public Perception Proactively

Published on 09/27/18 7:54 PM PST by Reputation X

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

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3 min read

Inbound Leads Dropping? Maybe It's Negative Search Results

Published on 09/27/18 3:47 PM PST by Kent Campbell

Why did the organic for your branded search traffic just drop off? Was it a search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing.

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7 min read

Content Efficiency: Five Types to Create Simultaneously

Published on 10/05/18 7:57 AM PST by Kent Campbell

Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.

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3 min read

Everybody is Using Voice Search Now

Published on 09/27/18 3:52 PM PST by Amanda Marie

Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year.

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8 min read

Elements of a Web Page

Published on 01/29/19 7:39 PM PST by Reputation X

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

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5 min read

Things You Can Do to Fix a Broken Reputation

Published on 09/27/18 3:58 PM PST by Amanda Marie

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either mollify the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

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17 min read

2019 Online Reputation Management Statistics [Jan. Update]

Published on 01/13/19 10:18 AM PST by Kent Campbell

Online reputation statistics change regularly. This guide was last updated December 2018.

If you’re like many Chief Marketing Officers you might lie awake at night wondering when the next emergency will upset your well laid plans. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little knowledge can go a long way. 

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