The online reputation management blog

You may want to know how to create a Wiki page for your company, but if you can't (most companies can't), consider a WikiData page instead....

Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your...

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms. Every public action,...

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask...

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

Can anyone edit Wikipedia? But to create a Wikipedia page for a brand or yourself, the subject must first have notability. That is, you...

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why.   ...

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting and gain the acceptance or compliance of...

Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information...

Google will de-index (remove) some online content It may be possible to remove a web page or site from Google search results. But there's...

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious...

Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite...

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know...

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes...

Reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation...

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on...

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a...

Definition A digital footprint is the trail of data, intentional and unintentional, that you leave behind while surfing the internet. What...

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...