The online reputation management blog

What is an influencer?

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

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What is propaganda? 

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting and gain the acceptance or compliance of...

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

What Is Reputation Management?

Reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation...

What is a digital footprint? 

Definition A digital footprint is the trail of data, intentional and unintentional, that you leave behind while surfing the internet. What...

What is impression management?

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...

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