The best reputation management firms use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and brand amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.
4 min read
Remember when Donald Trump said "America should never have given Canada its independence"? Well, that was fake. Fake news has a long and storied history. Ben Franklin spread propaganda stories by creating a fake issue of the Boston Independent Chronicle. Today celebrities, politicians and everyday people are affected by it. Tomi Lahren of Fox News was recently quoted as saying "If you die in a mass shooting, it's not the fun's fault, or even the gunman's fault. It's your fault for not believing in God enough". She didn't say that either.
4 min read
Well-written but less-than compelling content won't generate user signals to improve branded search results.
A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.
6 min read
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips.
7 min read
It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!
4 min read
Welcome to Reputation Experiment #142
Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:
5 min read
From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?
3 min read
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.
8 min read
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")
Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.
10 min read
Bad search results can kill a brand. When your brand is generating negative search results, you'll of course quickly attempt to remove the posts. Unfortunately, it can't all be removed, but some of it can. For content in search results that can be removed, this guide will let you know every way there is to make it go away.
Here are a few of the ways online content can be removed - either from the site itself, or from search results (both are avenues to the same outcome) to provide lower, or no visibility of the negative content online.