Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management Who Controls Your Reputation? How to Manage Your Online Reputation Reputation Management Checklist Reputation…
The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In…
We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
The Internet has given us lots of opportunities to sell your services. We are lucky to be living in the Internet era! From B2B services (writing, marketing, coding) to traditional…
Apologize, fight back, or lie low. That’s the question when a PR crisis occurs. Many say you should be totally transparent all the time, but there is such a thing…
To run a successful small business that thrives in the modern market, you must prepare for anything. Assuming that the economy will remain stable and that your business will never…
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
Most business owners would agree that it would be beneficial to turn their customers into salespeople who help bring in new business. The idea sounds complicated and even expensive, but…
Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And yet competitors’ content audit is a…
The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management, giving you the mark of distinction.…
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While…
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