5 min read
By Kent Campbell on
5/1/17 7:25 AM
A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. Search results can be an excellent tool for marketing, research, and development. But their utility goes far beyond into the realm of human intent, understanding, decisions and actions. Every page of search results tells you a story about your customer and what they’re really looking for. The trick is in seeing the intent behind the search results.
TOPICS:
Online Reputation Management (ORM)
14 min read
By Kent Campbell on
4/20/17 4:23 PM
This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
3 min read
By Kent Campbell on
3/8/17 9:27 AM
If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
9 min read
By Kent Campbell on
3/8/17 5:12 AM
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.
- ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
- PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
- SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.
PR, SEO and ORM are all specialized disciplines of online marketing.
TOPICS:
Reputation PR
SEO Reputation Management
Reputation Protection
Reputation management services
4 min read
By Amanda Marie on
3/7/17 5:26 AM
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
5 min read
By Kent Campbell on
3/3/17 5:01 AM
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?
TOPICS:
Business Reputation Management
Online Reputation Repair
Wikipedia
3 min read
By Reputation X on
2/22/17 9:08 AM
PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.
TOPICS:
Reputation PR
5 min read
By Reputation X on
2/21/17 11:20 AM
What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing.
TOPICS:
How to Do Reputation Management
6 min read
By Kent Campbell on
2/20/17 1:01 PM
The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.
TOPICS:
Reputation PR
Business Reputation Management
7 min read
By Reputation X on
2/14/17 1:23 PM
When prospects research your brand they compare you to your competitors. More specifically, they compare your search results to those of your competition. What they see online can mean the difference between contacting you and not. So step one is to improve what prospective buyers see long before they decide to contact you or not.
TOPICS:
Business Reputation Management
5 min read
By Kent Campbell on
2/13/17 11:20 AM
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale?
It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?
TOPICS:
Business Reputation Management
10 min read
By Kent Campbell on
2/9/17 4:04 PM
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think like you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
TOPICS:
Personal Reputation Management
Business Reputation Management
Reputation Psychology
5 min read
By Reputation X on
2/9/17 1:36 PM
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do", "go", and "know" and how people use them are explained in this article.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Business Reputation Management
7 min read
By Reputation X on
2/8/17 3:38 PM
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts.
Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.
TOPICS:
Business Reputation Management
5 min read
By Reputation X on
2/8/17 8:16 AM
Don't like the way Google profiles you? Delete it. Can't delete it? Hide it. Can't hide it? Dilute it. Can't dilute it? Suppress it. Google is more important than reality in many ways.
Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.
TOPICS:
Search Engine Content Marketing
Reputation Protection
26 min read
By Kent Campbell on
2/7/17 9:30 PM
So you want to contribute to a blog? Awesome! Enjoy this growing list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves.
TOPICS:
SEO Reputation Management
6 min read
By Kent Campbell on
1/5/17 5:05 AM
Why are people so negative? Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. Why is the news so negative? Because negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads to more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - that often means more bad news.
This article will cover:
TOPICS:
Business Reputation Management
Reputation Psychology
3 min read
By Kent Campbell on
1/2/17 3:56 PM
When people are performing a search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer, and when mapped can look like a bowl of cooked noodles.
TOPICS:
Reputation Psychology
6 min read
By Reputation X on
12/28/16 6:27 AM
Remove TheDirty.com permanently, in 30 days or less.
A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on TheDirty.com.
Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two to four weeks. If we can't do it, it's free.
TOPICS:
Personal Reputation Management
Online Reputation Repair
Defamation
3 min read
By Kent Campbell on
11/22/16 4:47 PM
Today there are least 18 different ways for a business, or person, to be seen in search results - and that doesn’t even count social channels. Different types of search results include Adwords at the top or bottom of the page, the Knowledge Panel in the upper right, images, reviews, news, shopping, videos and of course normal blue link search results.
TOPICS:
Online Review Management
SEO Reputation Management
Online Reputation Management (ORM)
