With 25% of adult internet users having admitted to sharing sensitive information on social media, the importance of safeguarding your digital footprint cannot be overstated. Addressing concerns around how to…
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets, which appear first in the search engine results pages (SERPs).…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Images can be duplicated and marketing tactics can be copied, but your stories are yours. And in a world where it’s difficult to remain memorable, stories are your unique competitive…
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found…
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of…
A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a brand. And not without reason.…
There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search engines. Below are the top SERP fluctuation…
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
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