Reputational Branding ? a Quick Guide to the Basics
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of…
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of…
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and cybercrime costs. With that said, it’s important to keep…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion…
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so…
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking…
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
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