Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the…
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing…
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just…
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the…
Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and competitive advantage. A bad reputation…
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is…
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first…
The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews are even trustworthy. From choosing the…
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with…
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