What Is Reputation Capital? Building, Maintaining, Tactics
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word:…
Business Reputation Repair
Dark Media Arts: Evil PR, Bad Robots, and Disinformation
Are some PR agencies evil? Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private…
Reputation Management Strategy: the Bulletproof Guide to ORM
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world…
The Real Cost of Negative Corporate Reputation
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the…
Measuring Corporate Sentiment in Todays Online Environment
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing…
Online Reputation Repair – Fixing a Damaged Company Reputation
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just…
All About Fake News and Corporate Reputation Information Wars
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the…
How to Ruin a Brands’ Online Reputation and Why Not To
Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and competitive advantage. A bad reputation…
Saving the Boss’s Bacon – The Executive Reputation Guide
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is…
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