Online Scandals – What Not to Do When Reputational Crisis Happens
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first…
Business Reputation Repair
Are Yelp Reviews Reliable? Ratings Make or Break a Business.
The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews are even trustworthy. From choosing the…
Online Reputation Management for Startups
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with…
An Online Reputation Management Checklist to Solve Minor Issues
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan…
Fake News Today ? From Russian Trolls to Corporate Stock Manipulation
The term “fake news” took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so-called “fake…
The Role of Reputation In the Customers Journey
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will…
Confirmation Bias ? Thinking With Guts vs. Brains
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that…
Using SEO to Get Your Site Seen Online
There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or…
Fact-Checking Fake News Today
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand…
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