Ways to Manage Online Public Perception Proactively
Crisis communications is the act of managing perception of an event. It isn’t management of the event itself. It is communicating in a way to minimize damage. Crisis communications is…
Corporate Reputation
Online Reputation Management for Startups
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with…
The Differences Between PR, ORM, PPC, and SEO
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. ORM: (Online reputation management) is…
Public Relations vs. Advertising ? Differences and Similarities
PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other…
Fake News Today ? From Russian Trolls to Corporate Stock Manipulation
The term “fake news” took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so-called “fake…
Crisis Management Team Best Practices to Protect Online Brands
Crisis management is the art and science of navigating unforeseen challenges and mitigating the potential damages they can cause to an organization. From PR disasters and corporate scandals to natural…
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