A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception…
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is…
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance,…
Crisis communications is the act of managing perception of an event. It isn’t management of the event itself. It is communicating in a way to minimize damage. Crisis communications is…
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with…
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. ORM: (Online reputation management) is…
PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other…
The term “fake news” took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so-called “fake…
Crisis management is the art and science of navigating unforeseen challenges and mitigating the potential damages they can cause to an organization. From PR disasters and corporate scandals to natural…
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