TL;DR Transparency creates trust. Think of your company as a glass house—every action is visible. Clear communication of your successes, setbacks, and strategies minimizes misunderstanding and builds lasting confidence. Patagonia’s…
We’ve all been there—your board just made a big decision. Maybe it’s appointing a new CEO or announcing a major business shift. Suddenly, investors are second-guessing the details, your employees…
Have 7 minutes and want to know what to do after a crisis? This handy guide paints the big-picture steps you should take after a crisis has hit. Crises can…
Have you ever Googled your name just to see what shows up? If so, you’re not alone—56% of people have. Most leaders and founders probably exceed that number. It’s that…
Ever had that sinking feeling when you see a negative news article about your company spread online? It’s the kind of thing that sticks in your mind, popping up prominently…
Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional –…
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of…
Conduct in-depth research on your target audience and market landscape to inform strategic brand positioning and identity. Rally leadership should align with core brand values, persona, and narrative to authentically…
The concept of reputation extends beyond face-to-face interactions. Online reputation, the perception people have of a person or a brand based on what they encounter through search and social channels,…
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