Managing reputation, both individually as a leader and as a corporation, isn’t just about avoiding negative headlines. It’s also about proactively shaping the narrative around who you are, what you…
Managing your reputation as CEO goes far beyond damage control—it requires proactively shaping how others perceive your leadership. The stakes are considerable because your reputation directly impacts not only your…
Investor confidence is heavily shaped by how stakeholders evaluate corporate signals, not just by financial performance. Recent research highlights that corporate reputation is best understood from the stakeholder-as-evaluator perspective. TL;DR…
We’ve all been there—your board just made a big decision. Maybe it’s appointing a new CEO or announcing a major business shift. Suddenly, investors are second-guessing the details, your employees…
Have 7 minutes and want to know what to do after a crisis? This handy guide paints the big-picture steps you should take after a crisis has hit. Crises can…
Have you ever Googled your name just to see what shows up? If so, you’re not alone—56% of people have. Most leaders and founders probably exceed that number. It’s that…
Ever had that sinking feeling when you see a negative news article about your company spread online? It’s the kind of thing that sticks in your mind, popping up prominently…
Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional –…
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of…
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