Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional –…
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of…
Conduct in-depth research on your target audience and market landscape to inform strategic brand positioning and identity. Rally leadership should align with core brand values, persona, and narrative to authentically…
Historically, reputation has been a word-of-mouth affair. In the last century or so, print, TV, and radio have played a part. But the internet has changed the equation entirely. Now,…
Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person, brand, or organization) is extended to or influences another related…
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you discover new relevant marketing opportunities (social, viral, education-driven…
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come…
Wise Words on Reputation Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it’s in your personal life or in business, you can’t go…
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