How Instagram Reels Can Increase Engagement
Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on the platform. It has been firmly established…
Social Media Marketing
The Two Best Methods to Monitor Hashtags on Instagram
Use Post Insights in Instagram Business and other analytic tools to analyze the performance of Instagram hashtags, avoid irrelevance, and increase your reach. When it comes to Instagram marketing, there’s…
How to Navigate an Online Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals. This may be a social media crisis in the form of…
Best Instagram Bio Tactics to Drive Clicks and Branding
Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: Instagram bio…
Why Branding Is Important for Customer Happiness
A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a brand. And not without reason.…
Social Proof: Building a Strong Reputation By Leveraging Psychology
Table of contentsWhy Social Proof MattersPsychology of Social Proof: Why We Follow the CrowdCore Psychological PrinciplesAdvanced Psychological ConceptsReal-World ApplicationsTypes of Social ProofCustomer Reviews and TestimonialsUser-Generated Content (UGC)Influencer and Expert EndorsementsSocial…
Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are…
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will…
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand…
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