Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get... personal. Here's a guide on how to do personal reputation management, tips, tricks, and checklists.
Why do you believe the things that you believe? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? Who gets clicked? Why does search matter so much?
A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative story is posted on TheDirty.com.
Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible -- reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two weeks.
Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.
Over the years we've managed the online reputations of a lot of executives. Industries have included clothing, manufacturing, hospitality, biotechnology, government (foreign and domestic) and many others. But an especially large portion have been executives in financial service related industries. This case study focuses on one of those whose problems included the New York Times, Bloomberg and Ripoff Report. Names and circumstances have been adjusted to some degree to protect the identity of our client.
Note: The illustrative examples provided in this article are of similar people and entities in order to protect the identity of our client.