10 min read
Voice Search Optimization: The Ultimate Guide
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
Posts about
SEO Reputation Management
3 min read
How to Track Google Search Engine Result Changes
There are many services that track changes in search engine algorithms. Most track Google, some track Bing and Google or other search engines. Below are the top SERP fluctuation trackers.
5 min read
Online Reputation Management Tools
Tools used in reputation management campaigns
Online reputation management (ORM) tools can be broken into monitoring tools that tell you when a problem may be occurring. The second type of ORM tool is the kind that helps you solve a problem once it has occurred.
The vast majority of reputation related tools can be categorized monitoring / listening tools. Tools that actually help you improve your reputation focus mainly on improving online reviews. There are very few (maybe zero) software options to repair online reputation.
Truly improving or repairing online reputation takes a set of skills no software can match, although it may happen at some time in the future. We've broken down monitoring, outreach, and publishing tools below:
Tools for monitoring, outreach, analysis, and publishing
You can never understate the importance of your online reputation. From who finds you on the Web to whether they decide to do business with you, the image that is portrayed when your name or company is typed into a search engine holds significant power to harm you.
6 min read
Simple things to make your site rank better
We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is our short and sweet formula for simple things almost any business can do to improve their Wordpress website.
4 min read
Can you change Google Knowledge Panel - Yes you can
How Google Knowledge Panel can be changed
Google Knowledge Panel pulls information from many sources. It can be changed to some degree. Here's how.
The Knowledge Graph is a technology created by Google that shows relevant information about a search query in the upper right corner of search results. Results from Knowledge Graph and other sources appear in Google Knowledge Panel. To change the panel, change the information from where it gets its data. This isn't always possible, but sometimes it is.
5 min read
Bury negative search results with this proven method
It is possible to remove, de-index, or bury search negative search results
In the online world, there are hundreds of thousands of websites that carry the same negative content about you. Software called bots can visit these sites and "scrape" the information from them to be copied to other websites. This duplication of negative content repeated over and over again on various sites and can be difficult or impossible to remove. Often, burying the content is the only method of reducing it's visibility.
10 min read
What is SEO reputation management?
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online.
Article highlights
- 63% of your company value is based on your reputation
- SEO is a powerful tool for online reputation management, protection, and repair
- Every company should have a reputation crisis management plan, but only about one-half of companies do
- Smart SEO reputation management tactics can help get negative content off the front page of search results
You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies.
5 min read
How Google and Bing Work
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
6 min read
What is reputation PR?
Traditional PR is for press. Reputation PR dominates search results.
Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs.
7 min read
Clients: What to look for in an SEO report
As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report.
SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.
15 min read
How to Use Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
8 min read
Do Expired Domains Work for SEO?
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
- Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
- Can you rely on expired domains for all SEO? No.
- Are expired domains Google-friendly? Yes if not abused.
- Should expired domains be used for the main website? Maybe.
- Can I use expired domains on websites I do not control? Yes, with limits.
10 min read
How to Write an SEO Press Release
An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.
12 min read
How to Write for Search Engines and People
Want to create online content that seems "genetically-modified" to be both compelling to humans and search engines?
Overview
When someone does a search, they look at the:
9 min read
How To Add Schema To A Web Page Footer
Schema markup can improve your search engine profile
Schema markup tells search engines a lot of important things. They are optional, but helpful in websites. For reputation management, we use schema to help Google and Bing know which sites are related. For example, we recommend schema be placed on the main website of a company and use "sameas" markup (more on this later) to show search engines the websites of sites related to the company, like it's Facebook page, Twitter, and more. By adding this type of schema to the HTML code, search engines know for certain which sites are related to the company. They don't have to guess. This often results in a better search engine profile for the company. It works for people too.
7 min read
A Simple Link & Social Media Structure Experiment
Welcome to Reputation Experiment #142
Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:
8 min read
SEO tools we use
We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
Search Engine Optimization (SEO) is a component of online reputation management (ORM). A good SEO strategy uses content, link building, negotiation, and other specific criteria to help push your website towards the top of search engine rankings. SEO tools make it easier. While every SEO or reputation expert has their favorite tools, here are ours. If you are looking for reputation monitoring tools, you can find them here.
7 min read
Anchor text examples - Diversity guidelines for link text
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
12 min read
Anatomy of Search Results & How to Rank in Google
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed.
- Understanding the anatomy of a search result page can help you create content that entices people to click your link.
- Structure, organize, and promote your content effectively to rank high in SERPs.
- Update and refresh content to keep it relevant.
In this article
11 min read
These 9 things make articles rank better in Google
Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to create an article people will appreciate, and search engines will reward with higher visibility.
- Publish on the right website
- Choose the right title
- Technical and psychological/clickbait headlines
- The Description gets people to click
- The first paragraph is important
- Page length advice
- Bullets and numbered lists (like this one)
- How rich media increases dwell-time
- Add "schema" to your HTML to get rich results in Google and Bing