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SEO Reputation Management

6 min read

Clients: What to look for in an SEO report

As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report. 

SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.

14 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

8 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

9 min read

How To Add Schema To A Web Page Footer

Schema markup can improve your search engine profile

Schema markup tells search engines a lot of important things. They are optional, but helpful in websites. For reputation management, we use schema to help Google and Bing know which sites are related. For example, we recommend schema be placed on the main website of a company and use "sameas" markup (more on this later) to show search engines the websites of sites related to the company, like it's Facebook page, Twitter, and more. By adding this type of schema to the HTML code, search engines know for certain which sites are related to the company. They don't have to guess. This often results in a better search engine profile for the company. It works for people too. 

7 min read

A Simple Link & Social Media Structure Experiment

Welcome to Reputation Experiment #142

Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:

8 min read

SEO tools we use

ahrefs

We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.

Search Engine Optimization (SEO) is a component of online reputation management (ORM). A good SEO strategy uses content, link building, negotiation, and other specific criteria to help push your website towards the top of search engine rankings. SEO tools make it easier. While every SEO expert has their favorite tools, here are ours. If you are looking for reputation monitoring tools, you can find them here

10 min read

Anatomy of Search Results & How to Rank in Google

anatomy-of-seo-article

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you create content that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.

10 min read

These 9 things make articles rank better in Google.

engine

Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to create an article people will appreciate, and search engines will reward with higher visibility.

  1. Publish on the right website
  2. Choose the right title
  3. Technical and psychological/clickbait headlines
  4. The Description gets people to click
  5. The first paragraph is important
  6. Page length advice
  7. Bullets and numbered lists (like this one)
  8. How rich media increases dwell-time
  9. Add "schema" to your HTML to get rich results in Google and Bing

5 min read

How Long Does It Take to Improve Google Rankings?

snail

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.

9 min read

The elements of a web page for SEO

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

5 min read

Competitive Intelligence for Reputation Management

One of the biggest mistakes people make when performing online reputation management is to build a bunch of different web profiles and fill them with low-quality content. Worse, all these properties often can't be effectively maintained over time, and so loose relevance. The best way to manage reputation is to understand prospective customers, similar companies, and what search engines are looking for.

One of the first steps is to perform a form of competitive research called the search result audit. Here's why. 

5 min read

How to rank above position 1? Get Position Zero.

Position zero article image on reputation x

Why do some web pages show up "above" the first search result? This is called a Featured Snippet, or "position zero" in the SEO field and it's one of the ways Google positions for SEO are counted. It's important because as voice search becomes more common, Google uses the featured snippet or "position zero" result for its "one true answers" response to voice searches. For instance, we searched "featured snippet" in Google and here's what happened:

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