The Online Reputation Management Blog

Posts about

What is Reputation

17 min read

What is reputation?

In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s easy to neglect, abuse, reject, or shred a reputation. It’s difficult to build, sustain, protect, and enhance a reputation. It can happen in minutes, and circle the globe within hours. 

19 min read

The ultimate guide to corporate reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren Buffet

 

Corporate reputation has so many facets, it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down everything you need to know about corporate reputation:

6 min read

The impact of company image on corporate reputation

Highlights

  • Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
  • Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. 
  • Both corporate image and reputation can impact a company’s revenue and success.
  • Even if you have a good corporate reputation, a poor company image can hurt your revenues.
  • Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.

At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two:  both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you. 

3 min read

SWOT Analysis for Online Brands

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.

A brand reputation SWOT analysis takes into account:

  • Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
  • Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
  • Online reviews: Online reviews are a key indicator the online sentiment of your brand. 
  • Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.

7 min read

What makes corporate reputation a valuable intangible asset?

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation

6 min read

The basics of reputation management theory

What is reputation?

As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?

6 min read

History of reputation management

ORM is a relatively new concept. It’s based on enhancing trust and credibility.

Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility. 

9 min read

What is a personal brand?

What a personal brand is, why you need it, and how you build it.

  • A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
  • Your personal brand is how the world perceives your reputation and your business stature.
  • Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
  • You represent your brand all the time, so cultivate it.

10 min read

How Fortune ranks the world’s most admired companies

The world’s most admired companies based on a nine-point ranking system

  • Fortune Magazine has another well-respected, powerful list:  Fortune's World's Most Admired Companies.
  • The peer-judged list is scored and determined by business insiders within each industry.
  • List candidates are rated based on nine key attributes running the gamut of business performance indicators.

You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.

20 min read

What Is Reputation Management?

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are and reputation is whom other people think you are. Today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.

Reputation management goes by a variety of names:

Whatever you call it, the goal is to shape public perception about a person or business. This blog post will answer some of the most common questions regarding reputation management.

5 min read

What is impression management?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?

10 min read

What is sentiment analysis?

sentiment analysis

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".

Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.

6 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

7 min read

Character vs. reputation - which is more important?

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is an outward expression of your character

  • Character is the foundation of your reputation

  • Both are necessary to maintain a positive online reputation

7 min read

What is a good online reputation anyway?

A positive online reputation should be every individual or business’s goal in 2021. As we continue to deal with consequences stemming from the pandemic, the stakes are higher and your online reputation will either encourage customers to choose your business or drive them away. 

An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.