9 min read
By Reputation X on
10/14/20 6:56 PM
The world’s most admired companies based on a nine-point ranking system
- Fortune Magazine has another well-respected, powerful list: Fortune's World's Most Admired Companies
- The peer-judged list is scored and determined by business insiders within each industry.
- List candidates are rated based on nine key attributes running the gamut of business performance indicators.
You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.
TOPICS:
What is Reputation
Corporate Reputation
Corporate Social Responsibility
18 min read
By Kent Campbell on
6/2/20 10:07 AM
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
Wikipedia
5 min read
By Brianne Schaer on
4/28/20 2:22 PM
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while shying away from negative ones.
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked, don’t we?
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
9 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
10 min read
By Brianne Schaer on
4/14/20 12:38 PM
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Monitor Online Reputation
6 min read
By Brianne Schaer on
3/30/20 3:56 PM
People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
What is Reputation
16 min read
By Milena Gallo on
3/19/20 4:55 PM
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
What is Reputation
Monitor Online Reputation
7 min read
By Brianne Schaer on
3/12/20 10:48 AM
What is more important? Who you are or who people think you are?
How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.
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Your character and your reputation should align with one another
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Reputation is an outward expression of your character
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Character is the foundation of your reputation
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Both are necessary to maintain a positive online reputation
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
7 min read
By Brianne Schaer on
2/24/20 12:30 PM
A positive online reputation should be every individual or business’s goal in 2020. An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.
TOPICS:
Online Reputation Management (ORM)
What is Reputation