The Reputation Management Blog

Brianne Schaer


Recent Posts

4 min read

How to Manage Yelp Reviews for Small Businesses

Published on 06/04/19 5:29 AM PST by Brianne Schaer

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

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5 min read

Top five things everyone should do to control online reputation

Published on 05/03/19 7:20 AM PST by Brianne Schaer

Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

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9 min read

Anatomy of Search Results & How to Rank

Published on 06/09/19 2:16 PM PST by Brianne Schaer

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you craft your content in a way that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.
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6 min read

What is Reputation Capital?

Published on 04/02/19 12:25 PM PST by Brianne Schaer

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it can essentially be summarized in one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

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