The Reputation Management Blog

Brianne Schaer


Recent Posts

6 min read

Why People Trust Strangers When Buying Online

Published on 08/07/19 12:22 PM PST by Brianne Schaer

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.

Continue Reading
16 min read

Checklists and tips: Create and promote winning blog posts

Published on 07/29/19 8:45 AM PST by Brianne Schaer

You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:

Continue Reading
7 min read

Value of Corporate Reputation as an Intangible Asset

Published on 07/29/19 8:59 AM PST by Brianne Schaer

The success of your business often rides on one thing: your corporate reputation. But how can something so important be intangible? Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

Continue Reading
4 min read

How to Manage Yelp Reviews for Small Businesses

Published on 06/04/19 5:29 AM PST by Brianne Schaer

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

Continue Reading
6 min read

Top five things everyone should do to control online reputation

Published on 08/05/19 6:02 AM PST by Brianne Schaer

Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

Continue Reading
9 min read

Anatomy of Search Results & How to Rank

Published on 06/09/19 2:16 PM PST by Brianne Schaer

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you craft your content in a way that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.
Continue Reading
6 min read

What is Reputation Capital?

Published on 07/27/19 12:54 PM PST by Brianne Schaer

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it can essentially be summarized in one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

Continue Reading

Get a Free Analysis

Featured