4 min read
By Brianne Schaer on
5/4/22 11:31 AM
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove sensitive, personally identifiable data from search results.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
Reputation Protection
8 min read
By Brianne Schaer on
3/8/22 5:17 PM
A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that anyone will recognize - earning you immediate trust in whatever you’re posting. Here is how to get verified on Twitter or Instagram.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
Instagram
7 min read
By Brianne Schaer on
2/1/22 1:17 PM
Highlights
- Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia.
- Benefits of creating a Wikipedia account include establishing an online identity, tracking edits, and communicating with other editors.
- You can create an account in a few clicks, but building it requires time and effort.
- Wikipedia has a game to learn how to edit!
An established Wikipedia editor holds a lot of power on the platform. Wikipedia editors in good standing enjoy a more significant influence because they can make changes that are way more likely to stick. Since Wikipedia routinely ranks in the top positions in SERPS, creating and maintaining an editor account is a valuable addition to your marketing initiatives.
TOPICS:
Wikipedia
Corporate Reputation
Reputation Strategy
5 min read
By Brianne Schaer on
12/21/21 3:37 PM
Is Wikipedia even reliable? Although the website dominates search results and offers a quick reference point for a wide variety of information, its user-generated editing model is often cause for concern.
TOPICS:
Reputation Protection
Wikipedia
Reputation Strategy
6 min read
By Brianne Schaer on
11/9/21 3:39 PM
In this article: Google makes it easier to remove photos of minors from search, Facebook and Netflix face reputation crises but handle them differently, and Instagram adds pro-small business features just in time for the holiday season.
TOPICS:
Online Reputation Management (ORM)
6 min read
By Brianne Schaer on
10/6/21 11:24 AM
In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently.
Here's a roundup of what's changed:
TOPICS:
Online Reputation Management (ORM)
11 min read
By Brianne Schaer on
8/10/21 3:47 PM
Highlights
- A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with business expectancy, violates privacy rights, or breaches a contract.
- A lawsuit is usually not usually the preferred course of action when dealing with negative reviews.
- In most cases, online reviewers are protected as long as their statements are truthful. In fact, in the US, most states have laws that make it illegal for businesses to interfere with or manipulate online reviews.
It's the golden era of online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. Spoiler alert: suing the reviewer is usually not the best course of action.
Sections
TOPICS:
Online Review Management
Defamation
Review Management
9 min read
By Brianne Schaer on
5/12/21 6:32 AM
In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives.
TOPICS:
Personal Reputation Management
Online Marketing Best Practices
Corporate Reputation
6 min read
By Brianne Schaer on
3/30/21 5:10 PM
Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business.
This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed a record-breaking 44.4% between April and June 2020. Now, more than $1 in every $5 spent on retail purchases comes from online orders. As more people continue to shop online, they’re also reading online reviews to decide where to spend their money.
TOPICS:
How to Do Reputation Management
Online Review Management
Online Reputation Repair
21 min read
By Brianne Schaer on
12/21/20 9:17 AM
Most people stay on a blog post for less than a minute.
Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.
TOPICS:
Search Engine Content Marketing
7 min read
By Brianne Schaer on
12/14/20 11:49 AM
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.
TOPICS:
How to Do Reputation Management
Reputation Protection
Business Reputation Management
9 min read
By Brianne Schaer on
10/16/20 4:30 PM
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments. Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor public opinion, it is essential that corporate reputation is protected to keep up with the pace of modern life.
TOPICS:
Reputation Protection
Business Reputation Management
Corporate Reputation
6 min read
By Brianne Schaer on
9/1/20 11:33 AM
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube and Twitter influencers. Each has her or his own niche. This article explores what they are, factors that make an influencer, and how partnerships work.
In recent years, the word “influencer” has received a new dictionary definition, become a job title, and forced brands to reconsider their marketing strategy and budget.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
9 min read
By Brianne Schaer on
8/11/20 11:56 AM
The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.
Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.
TOPICS:
Business Reputation Management
Defamation
10 min read
By Brianne Schaer on
6/24/20 6:37 AM
Personal branding is the intentional effort to promote yourself in a way that establishes credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of building your personal brand.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
9 min read
By Brianne Schaer on
5/19/20 3:48 PM
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
TOPICS:
Reputation Protection
Reputation management services
Monitor Online Reputation
5 min read
By Brianne Schaer on
4/28/20 2:22 PM
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
9 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
10 min read
By Brianne Schaer on
4/14/20 12:38 PM
As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Monitor Online Reputation
9 min read
By Brianne Schaer on
4/9/20 4:40 PM
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Marketing