Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part of protecting your brand’s reputation should include making sure your Wikipedia page is protected.
- Some Wikipedia pages are prone to deliberate attacks of false information.
- To prevent fraudulent edits and vandalism, Wikipedia has various levels of page protection.
- There are 11 types of Wikipedia page protection, created to protect different types of pages in specific ways.
Not every Wikipedia page needs protection. But for the ones that do, it’s not just essential to have protection, it's crucial to have the right type.
Why is it so important you ask? Well, having a Wikipedia page can boost your SEO efforts and is a critical part of reputation management strategy. This is because Google recognizes Wikipedia as a source of valuable and relevant information and is very likely to put Wikipedia links atop its search engine results page (SERP) rankings. In fact, one study states that Wikipedia links appear on the first page of 99% of all Google searches and is listed as the No. 1 search result in 56% of them.
Such a valuable digital asset deserves protection.
And that protection is particularly needed in the Wild, Wild West that is Wikipedia collaboration. After all, research has shown that over half of Wikipedia pages have one or more factual errors that may be damaging to corporate reputation. Worse, sometimes the errors are deliberate attacks on public figures or companies amid controversy or with skeletons in the closet. Wikipedia refers to this as vandalism.
Because anyone can edit Wikipedia pages that don’t have some level of protection, they have become popular forums for calling out individuals and corporations for their misdeeds and mistakes. An example is the star of The Bachelor Season 17, Arie Luyendyk, Jr., a race car driver turned reality star who made an unpopular pivot on the show’s season finale. Fans of the show barraged Luyendyk’s unprotected Wikipedia with an onslaught of criticisms before it received semi-protection, exhibiting that if you’re a notable figure in the middle of controversy, the internet trolls will find you.
In certain circumstances such as this, it is necessary to protect a Wikipedia page from being edited or modified by certain people. Typically, Wikipedia page protection coincides with a specific event that damages the subject matter of a page and that cannot be mitigated or prevented through other avenues such as a block.
Because Wikipedia is built on the principle of anyone being able to edit its pages, you must be proactive and request page protection if you want your page to be completely safe from vandalism.
Wikipedia established its protection policy to screen those seeking page protection. Wikipedia’s goal is to have as many of its pages as possible open for public editing, so you must advocate for your page’s protection if you believe you meet the criteria for one of the site’s 11 types of protection (discussed below).
If you or your business are notable enough to warrant a Wikipedia page, part of your reputation management game plan should include, first, figuring out what type of protection is warranted, and then, requesting such protection from Wikipedia.
Let’s take a look at the different types of Wikipedia page protection so you can make an informed decision.
What types of Wikipedia page protection are there?
If a Wikipedia page is unprotected, anyone can edit it. But page protection affects tens of thousands of pages in English Wikipedia alone. This renders some of Wikipedia’s most visited pages uneditable by most of its users.
However, the degree of protection varies. Here are the different tiers of Wikipedia page protection:
A fully-protected Wikipedia page can only be edited or moved by the page’s administrators. You can set this protection for a specified amount of time or it can be indefinite.
Sometimes administrators will modify fully-protected pages if a change is proposed on the article’s talk page and there is a consensus that implementing the change would be uncontroversial.
Wikipedia’s “Most vandalized pages” article is an example of a fully-protected page.
Interface protection is a type of “Permanent Protection” for Wikipedia pages that are either very visible (like Wikipedia’s main page) or that should not be edited for legal reasons such as the general disclaimer. These hard-coded protections are usually fully protected for an indefinite period.
A Wikipedia page that is template-protected can only be edited by administrators or users who are in the Template Editors group. This is a level of protection that is used mostly on high-risk templates and modules.
There are a few limited instances where high-risk pages outside of the template space receive Template protection but, for the most part, Template protection can be viewed as full protection for Wikipedia’s templates and modules.
A semi-protected Wikipedia article has similar parameters as a fully-protected article, except its editing capabilities are open to more than just administrators. Semi-protection is often used for Wikipedia articles that receive a significant amount of vandalism from new or unregistered users.
Besides administrator access, semi-protected articles also can be modified by autoconfirmed, confirmed, or extended confirmed users. A Wikipedia user’s account becomes autoconfirmed when it is at least four days old and has made at least 10 edits on Wikipedia.
Because certain individuals with negative views toward a particular subject might try to open a Wikipedia account and quickly tarnish a page about the subject they disagree with, the online Encyclopedia likes to get to know users and their habits a bit before allowing them to edit semi-protected pages such as the page for “Islam.”
Sometimes banned or blocked users will create fake accounts called “sockpuppets” to try and return to the platform to wreak havoc. Semi-protection is a good guard against these individuals.
Creation protection is pretty self-explanatory. Wikipedia administrators have the ability to prevent the creation of pages. This is particularly useful for popular “bad pages” that previously have been deleted but repeatedly get recreated.
The online Encyclopedia uses a title blacklist to help identify new article titles that should be blocked. Pages that are creation protected are also referred to as “salted” pages. If a contributor wants to create a page with appropriate content about a “salted” title, they can contact the protecting administrator.
Move protected pages simply can’t be moved to a new title unless an administrator does so. Move protection is most common when:
- A page is persistently the subject of page-move vandalism
- A page has a page-name dispute
- A page is so highly visible that it has no reason to be moved
All fully-protected pages are move protected.
Some files that are uploaded to Wikipedia pages are subject to persistent upload vandalism, so upload protection can be put in place to combat the problem. When upload protection is present, only administrators can upload new versions of files.
Pending changes protected
Pending changes protection is a good alternative to semi-protected pages because it can be used for Wikipedia articles that are often vandalized but otherwise receive very few edits.
In these cases, all users are still allowed to continue to submit edits. However, edits made by unregistered users or new editors are hidden from public view until those changes are reviewed and approved by a pending changes reviewer.
Auto-confirmed, confirmed, and extended confirmed editors will continue to see all changes immediately, whether accepted or not.
Extended confirmed protected
As stated before, Wikipedia’s goal is to have as many of its users as possible be able to edit its pages. However, the online Encyclopedia does like to reward those who use its site regularly and abide by its policies consistently.
Wikipedia’s VIP users are referred to as “Extended Confirmed.” Extended confirmed protection is also known as 30/500 protection because users must be registered for at least 30 days and have a minimum of 500 edits to their name to be granted extended confirmed status.
Sometimes a page doesn’t warrant full protection but semi-protection is not enough. This is a good example of when extended confirmed protection comes into play. This ensures that only Wikipedia’s most reliable users have the ability to edit some controversial pages, such as the Wikipedia page for former President of the United States Donald Trump.
Protected by Office
Pages Protected by Office are for use by the Wikimedia Foundation staff when responding to issues surrounding copyright infringement or libel. This type of protection overrides community consensus and administrator permissions.
Cascade protection is very technical but also very important. It is to protect transcluded items that are considered “ultra-high-use” and are crucial to the Wikipedia interface. Cascade protection is similar to interface protection, except it encompasses protection of more elements of a page such as templates, images, and other media hosted on the page.
Clearly, some of these types of protections are more common and applicable than others. But here is a table that summarizes the tiers of Wikipedia page protection and the specs of what each protection entails.
Who should edit protected Wikipedia pages?
Just because you may be able to edit your own Wikipedia page once it’s protected doesn’t mean that you should. Even if your goal is to limit those who can edit your company Wikipedia page to as few people as possible, you should allow some more objective voices other than you or your stakeholders to modify your Wikipedia page. This helps prevent conflicts of interest.
Wikipedia is so powerful when it comes to SEO that any reputable reputation management company should at least consider the idea when discussing strategies.
Wikipedia article protection FAQs
Why do some Wikipedia pages need protection?
In certain circumstances where a Wikipedia page is vulnerable to deliberate attacks or falsehoods, it is necessary to protect the page from being edited or modified by certain people. Typically, Wikipedia page protection coincides with a specific event that is damaging to the subject of a page that cannot be mitigated or prevented by other avenues such as a block.
What types of Wikipedia page protection are there?
There are currently 11 different types of Wikipedia page protection: Fully-protected; Interface protected; Template-protected; Semi-protected; Create protected; Move protected; Upload protected; Pending changed protected; Extended confirmed protected; Protected by Office; and Cascade protected.
Should you edit your own protected Wikipedia pages?
You should allow people that are more objective than you or your stakeholders to modify your Wikipedia page. This helps prevent conflict-of-interest editing. Many times, it requires the help of a reputation management company to obtain the objective voice needed for Wikipedia page edits.