Wikipedia Biographies of Living Persons: Easy Explanation Guide
What Is a “BLP” on Wikipedia? A Biography of a Living Person (BLP) is any Wikipedia content—an article or a mention—about a person who is still alive (or recently deceased).…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
How to Change People Also Search For Results (PASF)
Sometimes it is helpful to change the People Also Search For area of a Google search. While People Also Search For is algorithmic, and doesn’t respond strongly to SEO tactics,…
Guide: Media Coverage for Wikipedia References
Introduction When our clients ask about Wikipedia references and citations, this is the page we send them to. This guide will walk you through the intricacies of Wikipedia references, using…
How to Structure an Article for Brand Visibility Online
This article tells you how to create an article that has the best chance of ranking well on Google. When structuring an article for better online visibility, particularly for enhancing…
Owned Media for Improved Brand Messaging Control
Introduction Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels such as websites, blogs, email newsletters, and social media…
Positive Earned Media for Brand Visibility and a Better Online Reputation
Earned media can be good or bad. Earned media is a component of public relations, online reputation management, and other marketing strategies. It focuses on publicity gained through editorial coverage,…
Wikipedia Source References: Criteria for Citations
Notability is the most important criterion for a Wikipedia article, good references to support statements in the Wikipedia article are a close second in importance. Wikipedia’s reliability comes from its…
Online Reputation Monitoring Basics
To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…
Social Proof: How It Applies to Marketing
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If your website isn’t converting visitors into customers, it’s…
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