The online reputation management blog

In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. Bias is a systematic deviation from objectivity, fairness,...

Online reputation statistics change regularly. This guide was last updated in December 2022. Like many brand management professionals, you...

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know...

Reputation management is the process of shaping and influencing the public perception of an individual, company, or brand. There are...

Summary Come out of the pandemic stronger than ever Idled non-technical employees can help improve your SEO Here are 8 things non-technical...

Sometimes you have to get the SEO ball rolling to improve search rankings. To get things started, consider a basic link and social media...

Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by...

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The...

Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it...

These nine tried and true methods will increase the probability that your content will rank better without SEO. Just because you write...

Having a good reputation is crucial for individuals and businesses in today's world, as it can open doors to new opportunities and lead to...

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of...

Are some PR agencies evil? Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies...

Sometimes negative search results take the form of images. Often these negative images are very difficult to remove from the internet. When...

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers....

There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We...

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an...

It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of...

Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as...

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that...