Generative Engine Optimization (GEO) and Reputation
The main tactic setting GEO apart from traditional SEO is that with GEO, key activities focus more on citation optimization, quotations, and statistics. In our own studies, locating and editing…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Running An Online Reputation Audit for Your Brand
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of…
Link Building for SEO Reputation Campaigns Explained
Understanding the importance of links for SEO reputation management is crucial for achieving high search engine rankings for positive online content you want to promote. Links are the backbone of…
How to Access and Use Results About You ? Step By Step With Pictures
Results About You is a free tool provided by Google that allows you to manage and control the information about yourself that appears in Google Search results. You cannot use…
Planning Content for a Reputation Campaign
Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand. It involves monitoring how people perceive you or your organization and…
2024 Online Reputation Management Statistics
Online reputation management encompasses many disciplines. Search engines, reviews, Wikipedia, social media, CSR, and more. This article explores the statistics behind the various aspects of online reputation management. Search Engine…
Simple Things to Make Your Site Rank Better
Having a strong online presence is crucial for the success of any business. One of the key components of a successful online presence is a high ranking on search engine…
Social Reputation Essentials: Navigating Your Digital Footprint
Understanding Social Reputation Management Social Reputation Management (SRM) is the process of actively shaping, monitoring, and maintaining a positive public image across social media platforms. It involves thoughtfully managing and…
Online Reputation Monitoring – Tools and How It’s Done
To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…
Ready to Take the Next Step?
Get in touch with our team and we’ll take the first steps toward making you look better online.
Talk with Us