Reputation Management Articles

Kent Campbell

Kent Campbell is the Chief Marketing Officer for Reputation X. He has over 10 years of experience in SEO, SEM, PPC, online reputation management, inbound marketing, public relations, and online brand strategy. He writes on various online marketing topics that are beneficial to readers.

Recent Posts

7 min read

Why is Reputation Important?

By Kent Campbell on 1/5/19 5:27 PM

Reputation is important because you or your company want to have access to the best opportunities, and more.

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

People want to make the best choice, and they base their selection on the person or company that seems to be superior. Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line.

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5 min read

Dark PR: Some PR Agencies are Evil

By Kent Campbell on 12/23/18 9:48 AM

Some PR agencies specialize in destruction rather than enhancement of reputation.

Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

It isn't just fringe groups, but the apparatus of large governmental institutions like the National Security Administration (NSA) and the UK's Joint Threats Intelligence Group. It's even said that the NSA has apparently used negative online reputation management to discredit some peoples search results as was revealed in the "Disruption: Operational Playbook".

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6 min read

How to Remove Images from Google Search if Google Won't

By Kent Campbell on 10/5/18 4:22 PM

Sometime negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.

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4 min read

Know if Your SEO is Doing a Good Job

By Kent Campbell on 9/27/18 11:13 AM

How do you know if an SEO is doing a good job? Instead of waiting for results, you can get a glimpse of whether the work they are doing will be effective. Here are three relatively simple things you can check. Think of it as the SEO version of "trust but verify".

Topics: SEO
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2 min read

How Many Leads Are Lost to Negative Search Results?

By Kent Campbell on 9/22/18 6:19 PM

Up to 90% of business leads research a brand online prior to a buying decision.

Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%. 

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8 min read

50 Tips for Website SEO Success

By Kent Campbell on 9/17/18 5:24 PM

For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. 

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8 min read

How to unlock branded search features in Google

By Kent Campbell on 9/10/18 10:05 AM

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

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7 min read

Google vs. Donald Trump's Reputation

By Kent Campbell on 8/28/18 10:57 AM

President Trump thinks Google is rigged against him. It's not, but it's not necessarily "fair" either. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences. 

For example, earlier today President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."

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12 min read

Why Personal Reputation is Like Personal Hygiene

By Kent Campbell on 7/26/18 3:37 PM

There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it's happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of July, we are tapping and swiping our devices to get the latest, juicy tell-all details.

You may not end up on the cover of US Weekly, but you nonetheless have a reputation. And that reputation needs to be managed.

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9 min read

Local Business Reputation Management

By Kent Campbell on 7/12/18 8:59 AM

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.

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