Executives – How to Improve Your Online Brand
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
What Is Reputation Management? Definition, Process, and Ethics
Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management Who Controls Your Reputation? How to Manage Your Online Reputation Reputation Management Checklist Reputation…
What is a Digital Footprint? Invisible Online Trails
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling…
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful.…
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide. Contents Creating brand guidelines and style guides Create a content calendar for the year Protect your brand from domain squatters Refresh your website template Add…
What Non-Technical People Can Do to Improve Search Results
Summary Idled non-technical employees can help improve your SEO Here are eight things non-technical people can do to improve Google results Resources for further learning are included We’re living through…
Brand Strengthening to Protect an Online Brand Before a Crisis
Navigating the complex digital realm can be daunting for brands, but this comprehensive guide sheds light on the importance and intricacies of Online Reputation Management (ORM). How to protect your…
What Is Doxing? Can Anything Be Done to Prevent It?
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from…
How to Write an SEO Press Release That Performs Well
An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that…
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