How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
How to Add HTML Schema to a Web Page Footer
Schema markup can improve your search engine profile During the process of reputation management schema is often added to the footer of websites to inform search engines about the information…
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review sites before making a purchase. Because reviews are often…
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine Optimization (SEO) is a component of…
Strategies for Optimizing Branded Online Content for Better Performance
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While many…
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t want a backlink profile with…
The Ethics of Online Reputation Management Today
Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive…
How to Choose Branded Search Phrases That Can Perform Well In Google
Using “related searches” for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client’s brand with a negative query. Here’s how to avoid that.…
How to Make a Page Disappear from Google Search
Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it “disappear” from search…
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