Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Remember when former President Donald Trump said, “America should never have given Canada its independence”? Well, that was fake. Fake news has a long and storied history that continues right…
Less-than-compelling content won’t generate user signals to improve branded search results. Higher engagement reduces marketing costs. Great brand stories improve click rates, increase dwell time, reduce bounce rate, help branded…
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance,…
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72%…
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does…
The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In…
Crisis communications is the act of managing perception of an event. It isn’t management of the event itself. It is communicating in a way to minimize damage. Crisis communications is…
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change, or did your results’ content change? It’s a nightmare situation when…
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound…
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