Online Reputation Monitoring Basics
To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Social Proof: How It Applies to Marketing
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If your website isn’t converting visitors into customers, it’s…
The Benefits of a Good Reputation Online
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with…
Social Capital and Reputation
Understanding Social Capital Social capital is the set of shared values, resources, and relationships that enable individuals and groups to work together towards a common purpose. It encompasses the potential…
Generative Engine Optimization (GEO) and Reputation
The main tactic setting GEO apart from traditional SEO is that with GEO, key activities focus more on citation optimization, quotations, and statistics. In our own studies, locating and editing…
Running An Online Reputation Audit for Your Brand
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of…
Link Building for SEO Reputation Campaigns Explained
Understanding the importance of links for SEO reputation management is crucial for achieving high search engine rankings for positive online content you want to promote. Links are the backbone of…
How to Access and Use Results About You ? Step By Step With Pictures
Results About You is a free tool provided by Google that allows you to manage and control the information about yourself that appears in Google Search results. You cannot use…
Planning Content for a Reputation Campaign
Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand. It involves monitoring how people perceive you or your organization and…
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