What services does Reputation X offer to PR agencies?

As an online reputation management company, an approach we take is to work quietly in the background to let our client take the spotlight. We provide full-fledged reputation management solutions that include strategy, design, development, and promotion that PR agencies can sell as their own service.

What tools are used in white-label reputation management to PR and digital agencies?

Reputation X has provided the following white-label reputation management services to clients. Sales support by participating in end-of-sales-cycle calls. Craft proposals. Set up online reputation monitoring for clients. Develop content creation and promotion strategies.

What are the best ways to combat negative PR?

The first step in dealing with a negative PR campaign is to apologize. Then, you can use this as an opportunity to market your brand as a problem solver. Track positive and negative reviews to keep a pulse on the situation and respond to feedback.

Blog / Case Studies / PR Partnership – Reputation Case Study

PR Partnership – Reputation Case Study

By Reputation X
Last updated: February 29, 2024
3 minute read

Reputation X provides white-label online reputation management to PR and digital agencies. Here is an example of one relationship.

Executive Summary

Service Provider: Reputation X
Client: Mid-sized Public Relations Agency
Requirement: Comprehensive reputation management solutions for resale
Services Rendered: Strategy, Design, Development, Promotion, and Monitoring
Outcome: Suppression of negative content, enhancement of positive online presence
Engagement Duration: Ongoing for over five years

Introduction to White-Label Services

Reputation X specializes in providing white-label reputation management services that enable PR and digital agencies to offer sophisticated, full-service reputation solutions under their own brand.

Initial Engagement

Confidentiality and Trust

NDA / Non-Competition Implementation: To ensure the utmost confidentiality, Reputation X commenced the partnership by signing a non-disclosure agreement, safeguarding the identities and sensitive information of the PR agency’s clients.

Client Portfolio

Diverse Clientele: The PR agency’s clients included a high-profile CEO, a tech executive, and a politician, each with unique reputation challenges.

Collaboration Process

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Agency Support

Sales and Strategy Support: Reputation X augmented the agency’s capabilities by providing end-of-sales-cycle support and assisting in crafting tailored proposals delivered in a modifiable Google Docs format.

Post-Sale Action Plan

Rapid Strategy Deployment: Following the agency’s successful client acquisition, Reputation X swiftly implemented reputation monitoring and initiated the research and strategy development phases.

Strategy and Execution

Comprehensive Strategy Development

Online Profile Analysis: Conducted thorough research on entities similar to the clients.
Digital Asset Mapping: Identified and evaluated the clients’ owned and earned digital properties.
Sentiment Analysis: Assessed the online sentiment surrounding the clients’ profiles.
Content Strategy: Developed and executed a multifaceted strategy including:
- Editing online articles and biographies
- Managing database information
- Publishing and promoting positive content
- Suppressing undesirable search results

Rebranding and Support

Documentation Customization: The agency easily rebranded the strategy documentation for client presentation.
Expert Consultation: Reputation X provided phone and Zoom support to address any technical inquiries regarding the strategy.

Outcomes and Impact

Client Success Metrics

Search Result Suppression: Negative content was effectively pushed to the third page of search results or beyond.
Content Removal: 25% of the negative content was entirely removed from search results.
Positive Content Promotion: The first pages of Google search results were dominated by positive content and profiles within the client’s control.
Wikipedia Article Management: The client’s Wikipedia page was expertly edited and has been maintained for many years.

Long-Term Partnership

Sustained Collaboration: Reputation X has maintained a fruitful partnership with the PR agency, providing ongoing, high-quality reputation management services for a diverse range of clients.