Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your business) name see positive results that talk about your expertise, trustworthiness, and…
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide,…
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service providers for copyright infringement committed by their users. The DMCA…
Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective way to reach their customers, gain loyalty,…
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets, which appear first in the search engine results pages (SERPs).…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Images can be duplicated and marketing tactics can be copied, but your stories are yours. And in a world where it’s difficult to remain memorable, stories are your unique competitive…
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found…
Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: Instagram bio…
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