What Are Gated Reviews? Are They Good or Bad?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion…
Repair
Reputation Management for People? Steps to Begin
With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building…
Personal Brand Statements – Examples
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include…
The Very Good Guide to Corporate Reputation Online
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so…
Brand Stakeholders – Who They Are and How to Interact With Them
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking…
The Impact of Online Image on Corporate Reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Can Your Reputation Be Insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
Online Reputation Management Tools We Like
Tools used in reputation management campaigns There are four types of tools used for reputation management. They are: Monitoring Outreach Analysis Publishing The vast majority of reputation-related tools can be…
How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
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