The Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
Repair
All About the Reputation Quotient Model and How It Works
We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s reputation is easier to gauge than you might…
How Corporate Donations Can Improve Online Reputation via CSR
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated…
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable…
About Google Knowledge Panels and How to Get One
Key Takeaways: Google Knowledge Panels are becoming increasingly important for marketing, as Google is expanding the number of subjects that trigger a rich result. There are two basic types of…
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
WikiData – How and Why to Set Up and Maintain a WikiData Entry
You may want to know how to create a Wiki article for your company, but if you can’t (most companies can’t), consider a WikiData article instead. WikiData articles are automatically…
How to Fix an Inaccurate or Negative Wikipedia Page
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your brand, or even you, have been…
Corporate Reputation – Benefits – Market Value and Trust
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a…
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