What Is Brand Equity? Components, Importance, Building It
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
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Converting Customers Into Powerful Salespeople
Most business owners would agree that it would be beneficial to turn their customers into salespeople who help bring in new business. The idea sounds complicated and even expensive, but…
How to Run a Content Audit on Your Competitors Site
Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. But a competitors’ content audit is a…
How to Get Verified on Instagram In 2024
The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management, giving you the mark of distinction.…
What Is Reputational Risk? Identification of Risk and Mitigation
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While…
How to Create an Executive Biography that Ranks in Google
What makes a good professional biography A professional biography, also known as a “bio” or “professional profile,” is a document that provides an overview of a person’s professional background and…
How to Structure a Press Release for Reputation Management Purposes
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
How to Brand Yourself on LinkedIn to Improve Online Reputation
When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use it to brand yourself…
The Art of Crisis Management to Reduce Reputational Risk
Crisis management is an indispensable strategy for organizations to prepare for, respond to, and recover from any unexpected event that could significantly impact their operations, reputation, or stakeholders. Whether it’s…
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