The Difference Between Gray Hat and Black Hat SEO
Oct 5, 2016 1:27:00 PM / posted by The Reputation X Team
What is Gray Hat SEO
Gray hat SEO is frankly what most search engine optimization and reputation management companies do to help solve their clients problems. It is a more aggressive set of tactics for search engine optimization. Nearly every SEO company engages in some technique that might be called "gray hat". An example would be quietly "buying" a link the SEO really needs rather than "earning" it.
Between the accepted practices of White Hat SEO and the illicit tactics of Black Hat SEO lies Gray Hat SEO – optimization strategies that generally take White Hat practices and tweak them to be more aggressive and lead to faster results. While there is nothing actually illegal about engaging in Gray Hat practices, search engines such as Google can identify them as negative and thereby ‘punish’ websites and content by pushing them further down in search results. Because it is in fact a gray area, your adversaries will likely take their chances with Gray Hat tactics in order to support or expose negative content and sentiment about you, your company, or one of your clients. If done right, Gray Hat tactics can easily go undetected by search engines keep damaging content against you and your company in the public eye indefinitely.
Contact us to learn more about how ReputationX can combat against Gray Hat practices.
What is Black Hat SEO
Search engine optimization practices that inappropriately manipulate results and clearly violate terms of service for Google, Bing, Yahoo, etc.
There are many, specific tactics that are ‘illegal’ on search engines like Google, Bing, and Yahoo because they can significantly manipulate search engines into erroneously ranking low quality websites and content. Link schemes are a common black hat tactic. Generally speaking, Black Hat SEO is not illegal. A notable exception is 'hacking' another parties web site. Spam, blog farms, link-building software, keyword stuffing, and purchasing links from questionable websites are just a few of the ways your competitors and enemies can engage in Black Hat SEO to bring you or your clients down. Although search engines are getting smarter at identifying and punishing these kinds of practices, they flourish more today than ever before and will most probably do so far into the future.
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