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4 min read

How Important is Customer Satisfaction for the Legal Sector?

By Cathrine Troyer on Mar 27, 2020 6:06:38 PM

Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry revolves around customers, legal practice cannot flourish without adopting a customer-centric approach or achieving optimum client satisfaction.

4 min read

Inside the Instagram algorithm and how to beat it in 2020

By Pete Campbell on Mar 24, 2020 12:35:05 PM

Gaining followers on Instagram is as much of a science as it is a testament to your great content.

If you want to gain more followers on Instagram, then you need to understand how the Instagram algorithm works. Before you jump on to this platform and expect to get huge returns, it is important for you to know how, exactly, you can beat the Instagram algorithm.

8 min read

9 Ways to Use Instagram Marketing to Boost Sales

By Irfan Ak on Mar 12, 2020 10:40:44 AM

Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.

5 min read

Your Ultimate Technical SEO Checklist for 2020

By Riya Sander on Mar 3, 2020 3:40:49 PM

To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business owners neglect this crucial step while designing their website, and if they do, profits suffer. Keep your technical SEO top-of-mind with this handy checklist and watch your web store soar to the top of search engine results.

This is the best place to find complete information on technical SEO. You will find easy, yet effective steps that will optimize your website. Before we dive into the details of improving your technical SEO, we’d like to start with a quick overview of SEO, and what it means for your e-commerce store.

5 min read

Keyword Research: How to do it and why it matters

By Naman Modi on Mar 3, 2020 3:40:33 PM

Before we begin, congratulations on starting your new website. We want you to know that you made the best decision that will help you expand and reach out to your prospects and unique target audience. That is the first step.

The next step is to make your website visible to both the people who will be consuming your content and to the search engines that will be ranking it. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in your SEO.

8 min read

8 Essential Web Design Tips to Build a Better Online Store

By Morris Edwards on Feb 24, 2020 4:15:45 PM

Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with ever-changing e-commerce trends and best practices. New ways of managing your online business are constantly evolving, and if you don’t keep up you can risk losing business.

5 min read

How to Turn Negative Publicity into a PR Opportunity

By Daniela McVicker on Feb 6, 2020 4:49:19 PM

Even a large company can have missteps sometimes. PR specialists will argue that it’s the law of large numbers. Anybody can and will make a mistake, so it’s important that enterprises have a plan in place for how to deal with negative publicity.

5 min read

How to crack the code to viral marketing posts

By Ryan Pell on Feb 3, 2020 11:46:58 AM

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote -- or destroy -- a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube. 

Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.

5 min read

A CEO's guide to reputation management

By Aneeq Gill on Feb 3, 2020 11:43:56 AM

Reputation and brand matter a lot in business these days. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. CEOs these days are under constant pressure and are scrutinized for their online presence. High usage of social media for multiple purposes is also a reason for that.

5 min read

Using the Instagram Shopping Feature to Ramp Up Your Social Media Marketing Strategy In 2020

By Pete Campbell on Jan 16, 2020 2:40:16 AM

The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.

5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

7 min read

How to Use PPC to Help with Your Online Reputation Management

By Anastasia Stefanuk on Dec 30, 2019 4:32:11 PM

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you "own" the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
7 min read

10 ways your online reputation can help you reach influencer status

By John Trogdon on Dec 9, 2019 4:47:02 PM

The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis. 

Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche. 

But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.

4 min read

The Difference Between Brand and Reputation Management

By Claudia Jeffrey on Dec 2, 2019 12:02:09 PM

Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your reputation are totally different and have a different levels of applications and risks.

4 min read

How creeping reputation problems leech profits

By Georgi Todorov on Dec 2, 2019 11:53:37 AM

It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

5 min read

9 Tips for Dealing with Customer Complaints on Social Media

By Sandra Dufrene on Nov 12, 2019 2:31:52 PM

Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As such, people turn to social media to share special moments, capture live events and, of course, complain about stuff.

5 min read

How positive and negative reviews affect business revenue

By Jessica Bruce on Nov 12, 2019 2:20:33 PM

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

5 min read

The Benefits of Establishing Your Brand

By Krunal Soni on Oct 22, 2019 10:16:52 AM

The benefits of establishing your brand are:

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

4 min read

How to Promote Your Website for Free

By Peter Hill on May 23, 2019 2:13:47 PM

With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.

4 min read

Steps to build your niche using content

By Kyle Mito on Oct 26, 2017 2:15:52 PM

A content strategy is the creation and promotion of unique information to a specific target audience. The benefits of content marketing include improving brand image, brand awareness, generating organic links to a website, increasing sales and social engagement, and more. 

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