The online reputation management blog

Facebook is for older people; TikTok is for the younger crowd, and Instagram is for brands. Confused? Let us explain. According to Meta...

Making ethical decisions is essential for the reputation of any business, and ethical behavior is of particular concern for human resources...

One of the best ways to create an online community is through social media.  Social media channels are perfect for building brand loyalty,...

Influencer marketing allows you to reach a broader audience by leveraging a thought leader's existing followers. Influencers come in all...

Search engine optimization is changing. As Google’s ranking factors continue to evolve, executing a successful content strategy no longer...

If you're a business owner, it doesn't matter if your site's traffic has increased. Traffic is just visitors; it doesn't mean that people...

From keeping up with friends and family to staying updated about the latest news and trends, social media platforms like Instagram,...

How do you convert traffic into sales? From various studies, only about 1%-5% of your site visitors will convert, at best. How to do better...

Google Business Profile has recently undergone major changes, making it a powerful tool for businesses of all sizes to manage their online...

Managing a remote team comes with specific challenges. Although it is common for digital marketing professionals to work remotely now,...

Like all other social platforms, Facebook prioritizes the types of content that drive engagement. It promotes pages that encourage...

The Internet has given us lots of opportunities to sell your services. We are lucky to be living in the Internet era!

Are you wondering why your competitors are getting high rankings in search results for most of your targeted keywords? Most likely, they...

To run a successful small business that thrives in the modern market, you must prepare for anything. Assuming that the economy will stay...

Your social media accounts are powerful tools that can help you reach new audiences and improve your follower counts through top-notch...

What is a common mistake made by most brands today? They do not build brand personas. They develop a beautiful product, design a complete...

It’s time to rebrand. From the visual elements such as logo and brand colors to the core of your business – vision, and mission –...

The term “personal branding” is most likely to elicit a collective grown from even the most savvy of marketers and leaders at this point....

In business, having a brand name that stands out from the competition is essential for success. Brainstorming a unique and interesting...

A solid presence on social media can make the difference between being remembered or outright ignored online. However, competition is...

With over two billion monthly active users, Instagram is an asset for brands looking to boost their brand visibility. If you increase your...

One of the most commonly used terms in search engine optimization is backlinking. Building different types of backlinks with well-known,...

Getting people to click on your website in the search engine results pages is one of the toughest challenges you can face. A high CTR can...

You may interact with artificial intelligence (AI) daily without realizing it. Many people still associate AI with science fiction...

You might say that SEO is the battleground between SEO experts and webmasters (fending off attacks) and the search engine algorithm...

Reviews are an important element for driving organic traffic to your business and improving conversions. You can increase visibility as...

Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on...

Chances are, you've heard about data breaches in the news. Companies like Target, Yahoo, and Equifax have all been hit, and the list...

Sometimes, finding the best product or service isn’t the most important focus for the consumer. In many cases, finding a business that is...

If a business is to succeed, it needs to stay fresh in the minds of consumers. This means buyers will think of your brand when they see one...

Like most business owners, you're always looking for ways to scale your digital presence and reach more customers. You may have heard about...

You rely on your mobile app to connect with customers and keep your business running. But what happens when your app gets bad reviews?...

Among all of Google’s features, featured snippets stand out the most. Featured snippets can help grab people’s attention and drive more...

From providing cohesive information in a saturated market to monitoring website changes, competitive intelligence research has numerous...

Social media has become an essential tool for brands over the past few years. It provides a way for companies to connect with customers and...

A Public Relations (PR) crisis is almost inevitable for every business. Most businesses are likely to put the wrong foot somewhere at some...

Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your...

Covid-19, inflation, a threat of recession, and the war in Ukraine continue to wreak havoc on the U.S. economy. According to the...

People are more likely to watch an online video than any other form of content. It's not only because videos are entertaining and...

No one wants a crisis. But when a business crisis comes knocking at your door, you need a plan to sort it out. It can be challenging to...

Brand awareness and content strategy have not just been buzzwords in the marketing sector, but they can make or break brands trying to...

What is the difference between social media marketing and digital marketing? It is not uncommon to use the two terms interchangeably, even...

Highlights: The Streisand Effect refers to an attempt to suppress information online that ends up making the information more popular. The...

The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk:...

Is there much of a future in physical retail? With rapid retail changes and mass in-person store shutdowns, there is much talk regarding...

Use Post Insights in Instagram Business and other analytic tools to analyze the performance of Instagram hashtags, avoid irrelevance and...

There is a big chance you have thought about buying Instagram likes and followers because a lot of companies offer this service, but there...

Driving organic traffic to your website is as important as getting traffic from advertisements and promotions.

Once a crisis starts to develop, it can be challenging to contain. Brands can deal with the situation by using the most powerful tools....

Today, having a positive online reputation has become an integral part of our life. Online reputation refers to how a person perceives you...

You likely have to juggle multiple social media accounts. This can be a lot to keep track of, especially if you're trying to post regularly...

Until recently, it was enough for a company to sell great products. It didn’t matter too much about the identity of the company behind it....

Social media has opened up new avenues for brands to engage with customers and promote their products and services. Unfortunately, even the...

The Internet allows billions of people worldwide to communicate freely and share data. While this traffic is usually clustered by language...

Online reviews can make all the difference to your business. Figure this — 89% of consumers read reviews online as a part of their buying...

Fake news has been around a lot longer than 2016 or the Covid-19 pandemic, but one thing is for sure - it’s always been damaging to...

People trust reviews. According to studies by Statista, 85% of consumers consider an overall average star rating as the most crucial aspect...

A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the...

Building a reputation takes time and effort.

If you want to attract more customers to your website and make it easier for them to find you online, you should pay attention to the...

Explainer videos are an essential component of any savvy marketer's toolbox. They are: 

Yelp is one of the most well-known and most visited review sites with a massive audience of eager consumers. Yelp is so influential, in...

A big part of reputation management is stakeholder communication, and that includes employees. So how do you implement a sound...

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and...

Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This...

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion...

Six ways for leaders to improve communication and build high-trust relationships C-suite professionals have probably heard countless times...

Getting negative feedback for your product or service can send chills down your spine. Most times, such reviews indicate something wrong...

Recurring revenue is necessary for every business to survive and grow. Customer experience drives recurring revenue. When you reach a...

Your Personal Brand Has the Ability to Either Make or Break Your Company Brand How important is your personal brand? If you don't have one,...

When starting a business or a new project, choosing a brand name is always a dilemma.

Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This...

What's the difference between building a brand and building a business? Have you found yourself wondering why some marketing strategies...

This guide is for you if you want to strengthen your brand without having to master the skill of walking on water to achieve it. Following...

Employees understand the company culture and experience better than anyone. With many already posting positively about their work online,...

Collaboration with influencers has become an integral part of marketing strategy for many brands. According to HubSpot, 86% of marketers...

Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has...

Running a business has never been for the faint of heart. Aside from developing the best product, you also have to deal with feedback,...

The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location...

Google emphasizes the necessity of adopting simple, friendly URLs.

Fake videos and images have been around for as long as photography and films have existed. Forgeries have entertained and deceived, and...

TikTok is one of the most popular social media apps in the world, with over one billion active users. However, while TikTok is enjoying...

Bounce rate is one of the most crucial parameters of a site's effectiveness. This metric shows the percentage of visitors who leave after...

The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing...

One of the hardest things about choosing an SEO agency is knowing which promises are realistic. All too often, SEO agencies will make empty...

There are always two ways to win at anything. The first involves ethical practices where you strive hard, strategize and emerge on top. The...

Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to...

SEO project management is one of the most in-demand services for businesses with an online presence. But when it comes to practice, it...

Let’s take this step-by-step. For those who don’t know what SEO is, allow us to define the term first. Search Engine Optimization (SEO) is...

As it stands right now, the world is a lot more focused on repairing social inequality than it was a few years ago. While we can all...

Today’s businesses attract and retain customers in many ways. A business might add internal linking to their web pages to boost site...

Today’s Internet space provides numerous opportunities for companies and entrepreneurs to elevate their brand reputations. To stand out in...

Content marketing is a powerful tool to boost brand awareness and increase conversion rate ーwhen done correctly. 

Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and...

The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned...

Videos have become an essential tool for individuals and organizations to amplify their branding. With videos being so widely used, it is...

Even though the internet is a valuable source of information, it presents multiple security risks and vulnerabilities, such as cybercrime,...

Marketing your business is essential if you want your venture to survive. If you want people to know about your business, they need to be...

For the past 30 years, the world has become increasingly more connected like never before. This means that opinions have become easier to...

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your...

A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a...

Have you ever felt like you’re being watched? Not in your car or your home, but on your very own device? Want to know how websites track...

Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content...

In the digital age, reputation is everything. While you can’t predict what people will say about you, you can have the right tools to...

In life, little things matter the most. Especially in SEO. We know that SEO can be tedious, and that it isn’t always the most exciting part...

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion...

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These...

Five hundred hours of video are uploaded to YouTube every minute for its 500 million active users. More and more people are converting from...

Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result,...

Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a...

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected. For various...

Does your brand listen to its customers?  The best way to improve your business is by learning from your customers and the only way to do...

Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over...

What is SEO exactly? Why do you need it? Why should you start working on the basics this very instant? If you’ve asked yourself any or all...

Phishing attacks, scamming, data theft, and financial loss are all consequences of poor email security and highly affect corporate...

Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave...

Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them...

If you’ve been looking for ways to grow your brand, you’ve probably heard about the term visual content marketing strategy. Since visual...

Take your content marketing efforts to the next level Content marketing is one of the most effective ways to raise brand awareness. By...

You already know influencer marketing is a powerful tool for your brand and don’t need us to convince you that it’s here to stay. But, when...

The next time you want to tell your company’s story, why not try a video? It’s a great way to connect with your customers — it’s personal....

Online reputations matter - especially if you are in business. But what can we do if our online reputation is under attack? Here we look...

Your website won’t rank unless other blogs and websites are linking to it. Google uses the amount and quality of backlinks to determine the...

Reputation is everything. We all know how hard it can be to protect a good reputation. It is fragile. You only need a single, simple...

Is your website design helping or hurting your conversion rates?  Your website design is the most important element that can alter your...

Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation.  Your...

If you run a B2B business, chances are you’ve tried to connect with C-suite executives. You may dedicate months to research the most senior...

Here are three branding questions for you:  What do you stand for? What does your company stand for? How do you make sure that your...

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is...

If your business is a local one, you'll want to dominate local search results for your brand. The number one way you can do that is to make...

One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine...

Phishing is a type of cyber-attack where cyber-criminals use email as a disguised weapon for tricking customers.

Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough? A study carried out by Contently...

Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over...

Did you know? The top result on Google has a 33% chance of getting clicked. It’s no secret that your website needs to rank well on Google...

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing...

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming...

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store...

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of...

New research indicates that 67% of users reported that they had contacted a company for support via social media. It is becoming clear that...

Your business story is your most valuable asset. Your content marketing has a direct effect on business performance, and is hinged on both...

Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have...

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram...

Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on...

Social media has deepened its roots with consumers for over a decade. It’s hard to imagine life today without any type of social media....

E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double...

How do you maximize social media for business? Social media has become a major part of most people's lives, so where do you start when...

Word of mouth marketing has become such a normal part of our lives, we are doing it every day without even realizing it. If you've ever...

Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is...

Often when a company's reputation suffers, it's because of an employee misstep. Better training can help. 

Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry...

Gaining followers on Instagram is as much of a science as it is a testament to your great content. If you want to gain more followers on...

To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business...

Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with...

Even the largest and best-managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of...

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can...

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing....

The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone...

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially...

Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your...

Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As...

With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in...