The online reputation management blog

It’s no secret that businesses need to take control of their online presence. But what’s the best way to do it?

Google searches like “Thai restaurant near me” or “hair salon near me” are popular. People want to know information that directly impacts...

Like literal footprints in the sand, Google tracks everything you do online to build an intricate web of data known as a digital footprint....

Some hail ChatGPT as their savior, while others warn of its risks…what is it, really? While the masses celebrate the whirlwind success of...

Ads are so pervasive that many people ignore or block them with ad blockers. Brands need to create more innovative advertising strategies...

What is UGC? UGC stands for User Generated Content. UGC is when your customers are essentially your content creators. There are a million...

Let’s think of McDonald’s for a second. What comes to mind? Burger, fries, chicken? I bet their playful “M” logo on mustard-yellow...

Traditional marketing was – and still is – expensive. It’s also a vague shot in the dark, practically speaking. Then came the Internet,...

Your brand's reputation is everything. The rise of social media has made maintaining a positive brand image more critical than ever.

With social media platforms becoming an integral part of our daily lives, it's easy to see why reputation management has taken on a whole...

An impactful content marketing strategy is crucial for any brand aiming to maximize its influence and reach and improve its reputation. By...

What is the first thing that pops up when someone searches for your brand online? First impressions matter.

Social media has transformed how businesses interact with their audience, making it imperative for companies to harness the power of data...

Social proof is digital word of mouth that allows your customers to learn from the experience of others, ultimately helping them make...

Facebook is for older people; TikTok is for the younger crowd, and Instagram is for brands. Confused? Let us explain. According to Meta...

Voice-activated search is the newest UX innovation that all marketers must watch out for. With its popularity growing drastically every...

A comprehensive SEO strategy is necessary for online growth. Video marketing fits nicely into any SEO strategy to accelerate growth,...

Localization involves adapting a business to appeal to target markets around the world. It includes integrating the local culture, language...

Google consistently improves its algorithm and releases periodic updates that improve the ranking system. These updates can be minor or...

Making ethical decisions is essential for the reputation of any business, and ethical behavior is of particular concern for human resources...

One of the best ways to create an online community is through social media. Social media channels are perfect for building brand loyalty,...

Influencer marketing allows you to reach a broader audience by leveraging a thought leader's existing followers. Influencers come in all...

Search engine optimization is changing. As Google’s ranking factors continue to evolve, executing a successful content strategy no longer...

If you're a business owner, it doesn't matter if your site's traffic has increased. Traffic is just visitors; it doesn't mean that people...

From keeping up with friends and family to staying updated about the latest news and trends, social media platforms like Instagram,...

Google Business Profile has recently undergone major changes, making it a powerful tool for businesses of all sizes to manage their online...

Managing a remote team comes with specific challenges. Although it is common for digital marketing professionals to work remotely now,...

Are you wondering why your competitors are getting high rankings in search results for most of your targeted keywords? Most likely, they...

Your social media accounts are powerful tools that can help you reach new audiences and improve your follower counts through top-notch...

What is a common mistake made by most brands today? They do not build brand personas. They develop a beautiful product, design a complete...

It’s time to rebrand. From the visual elements such as logo and brand colors to the core of your business – vision, and mission –...

The term “personal branding” is most likely to elicit a collective grown from even the most savvy of marketers and leaders at this point....

In business, having a brand name that stands out from the competition is essential for success. Brainstorming a unique and interesting...

A solid presence on social media can make the difference between being remembered or outright ignored online. However, competition is...

With over two billion monthly active users, Instagram is an asset for brands looking to boost their brand visibility. If you increase your...

One of the most commonly used terms in search engine optimization is backlinking. Building different types of backlinks with well-known,...

You may interact with artificial intelligence (AI) daily without realizing it. Many people still associate AI with science fiction...

Backlinks are still important, even in the face of the AI search revolution. They've always been the backbone of a good reputation and SEO...

Chances are, you've heard about data breaches in the news. Companies like Target, Yahoo, and Equifax have all been hit, and the list...

Sometimes, finding the best product or service isn’t the most important focus for the consumer. In many cases, finding a business that is...

If a business is to succeed, it needs to stay fresh in the minds of consumers. This means buyers will think of your brand when they see one...

Like most business owners, you're always looking for ways to scale your digital presence and reach more customers. You may have heard about...

You rely on your mobile app to connect with customers and keep your business running. But what happens when your app gets bad reviews?...

Among all of Google’s features, featured snippets stand out the most. Featured snippets can help grab people’s attention and drive more...

Social media has become an essential tool for brands over the past few years. It provides a way for companies to connect with customers and...

Brand awareness and content strategy have not just been buzzwords in the marketing sector, but they can make or break brands trying to...

What is the difference between social media marketing and digital marketing? It is not uncommon to use the two terms interchangeably, even...

Is there much of a future in physical retail? With rapid retail changes and mass in-person store shutdowns, there is much talk regarding...

Driving organic traffic to your website is as important as getting traffic from advertisements and promotions.

You likely have to juggle multiple social media accounts. This can be a lot to keep track of, especially if you're trying to post regularly...

Social media has opened up new avenues for brands to engage with customers and promote their products and services. Unfortunately, even the...

The Internet allows billions of people worldwide to communicate freely and share data. While this traffic is usually clustered by language...

Online reviews can make all the difference to your business. Figure this — 89% of consumers read reviews online as a part of their buying...

People trust reviews. According to studies by Statista, 85% of consumers consider an overall average star rating as the most crucial aspect...

Reviews are an important element for driving organic traffic to your business and improving conversions. You can increase visibility as...

Six ways for leaders to improve communication and build high-trust relationships C-suite professionals have probably heard countless times...

When starting a business or a new project, choosing a brand name is always a dilemma.

Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This...

The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location...

Google emphasizes the necessity of adopting simple, friendly URLs.

Fake videos and images have been around for as long as photography and films have existed. Forgeries have entertained and deceived, and...

Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to...

SEO project management is one of the most in-demand services for businesses with an online presence. But when it comes to practice, it...

SEO is used in reputation management to cause positive content to rise in search results. When positive search results rise, negative ones...

Today’s Internet space provides numerous opportunities for companies and entrepreneurs to elevate their brand reputations. To stand out in...

The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned...

Videos have become an essential tool for individuals and organizations to amplify their branding. With videos being so widely used, it is...

Even though the internet is a valuable source of information, it presents multiple security risks and vulnerabilities, such as cybercrime,...

For the past 30 years, the world has become increasingly more connected like never before. This means that opinions have become easier to...

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your...

Have you ever felt like you’re being watched? Not in your car or your home, but on your very own device? Want to know how websites track...

Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content...

In life, little things matter the most. Especially in SEO. We know that SEO can be tedious, and that it isn’t always the most exciting part...

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected. For various...

Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over...

Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them...

Take your content marketing efforts to the next level Content marketing is one of the most effective ways to raise brand awareness. By...

Online reputations matter - especially if you are in business. But what can we do if our online reputation is under attack? Here we look...

Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation. Your...

If you run a B2B business, chances are you’ve tried to connect with C-suite executives. You may dedicate months to research the most senior...

If your business is a local one, you'll want to dominate local search results for your brand. The number one way you can do that is to make...

One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine...

Phishing is a type of cyber-attack where cyber-criminals use email as a disguised weapon for tricking customers.

Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over...

Did you know? The top result on Google has a 33% chance of getting clicked. It’s no secret that your website needs to rank well on Google...

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming...

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store...

New research indicates that 67% of users reported that they had contacted a company for support via social media. It is becoming clear that...

Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have...

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram...

Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on...

Social media has deepened its roots with consumers for over a decade. It’s hard to imagine life today without any type of social media....

Often when a company's reputation suffers, it's because of an employee misstep. Better training can help.

Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry...

To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business...