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5 Easy Ways to Boost User Engagement and Retention

4 min read

5 Easy Ways to Boost User Engagement and Retention

Updated on 05/19/20 11:28 AM PST by Bruno Bourdmone

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback

It can be difficult to convince people to click on your website over the millions of others that exist on the internet. And once you manage that, it’s even harder to complete the sale. 

But why is that? Are your customers dissatisfied with your products or services? Maybe they are looking for something new and more personalized. Or maybe they feel like they are not valued anymore.

There is no quick and easy way to reignite enthusiasm over your products or services, but with enough time and dedication, it can surely be done. But where do you start? Read on for our 5 easy ways to boost user engagement and retention:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback

5 ways to boost engagement

Send push notifications

Push notifications are special messages that are generally composed of text and graphics like images, GIFs, or videos. They pop up when someone visits your website. These messages are sent directly to a user’s device and can appear as a full-screen message or as a top or bottom banner, depending upon the function and goal for which they are sent.

Wordpress push notifications are easy to set up and can help bring potential customers back to your website by placing your message directly in front of them. Push notifications work on a principle of permission-based marketing and act as an alternative to intrusive, unwanted messages.

According to a Localytics study, app retention rate stands at 39% if push notifications are used, compared to 21% in the case of broadcast messages.

Fast-track signup forms

The longer your account sign-up process takes, the more likely you are to lose a potential customer. The same goes for checkout and forms for gated content.  

Easier forms can leave a better impression on your visitors, making them more likely to purchase something from your site and to return in the future. Here are a few ways to make signups simple and smooth for your visitors:

  • Reduce the number of steps needed to create an account.
  • Make your field dimensions big enough that people can easily click on them if using a mouse.
  • Don’t pre-populate fields with text. This wastes your visitor’s time when deleting filler text.
  • Use a streamlined, single-column design that is easy to read on mobile devices.
  • Make sure your sign up button is big and easy to find. 
  • Provide options to login from existing accounts, like Facebook, Instagram, or Google.

Personalize content 

A crucial factor that can impact sales on a high level is personalization. No two people are alike -- not even twins -- so it’s always a good idea to work on personalizing content for different segments of customers. This is especially important if you are in the B2B sector. Here are a couple of considerations while working on personalization. 

  • Segment customers. This is a key factor to consider when dealing with a variety of customers. You can track the purchase history of customers to segment them in terms of interest. You’ll know what they like based on what they purchased and can use this data to target marketing efforts to bring them back to your website.
  • Demographics. Another way to segment customers is by their demographics, such as gender, age, location, and interests. This data can be used to effectively target the right audience with the right products and services.

Offer a customized rewards program

Everybody loves to be recognized and rewarded for their loyalty. Rewards programs are a great way to make your customers feel special and encourage them to continue to shop with your brand. 

Whether you create a loyalty program or offer one-off rewards like giveaways or discounts, you are fostering good customer relationships that will lead to repeat business. Not only this, but customers will even feel compelled to make unplanned purchases during any sales or giveaways, out of fear of losing a wonderful opportunity.

Ask for feedback

Don’t be afraid to ask for feedback. This one can’t be emphasized enough. If your sales suddenly start to decrease, you may be completely blindsided by that and have no idea why. Rather than continuing business as usual, or worse, making any rash decisions, the best place to start is to ask your customers for feedback. This can quickly shed light on the situation and give you a starting point for improvement. 

Even if sales are good, asking for feedback is still a great way to get to know your customers a little better, and can foster relationships. There are many ways to ask for customer feedback, including:

This not only helps to improve the customer experience but also creates a sense of loyalty to your products or services.

Engaging and retaining customers is not as difficult as it seems. The strategies outlined in this blog can help you achieve your sales goals.

Bruno Bourdmone

Written by Bruno Bourdmone

Bruno Bourdmone is a Business Development Director at Wonderpush.com. He is a dynamic leader with over 16 years of digital experience in the creation, development, and management of a wide range of eCommerce business.


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