When (and When Not) to Outsource Link Building

5 minute read

When (and When Not) to Outsource Link Building

A company may choose to outsource link building for a variety of reasons, the most common of which being a lack of time, skills, knowledge, and expertise. If you've considered outsourcing link building for your company or team, keep reading to learn when it's a good idea and when it's not.

"No website can stand without a strong backbone. And that backbone is technical SEO.”

Neil Patel, Kissmetrics.com

When is outsourcing the best option for your company?

As the owner of a link-building firm, here's my take.

Many organizations reach out to link-building companies since they lack the time or finances to set up an effective link-building strategy on their own. This is in search of commercial goals almost all of the time, but they still know the significance of links and have certain pages that are attempting to rank well on Google.

By the time a company is ready to outsource link building, they likely have an idea of which links they’d like to promote. They’re probably also familiar with SEO. Most of the time, they have a small SEO staff that lacks the resources to go into link building, therefore they're searching for someone who can assist them in obtaining some high-quality links.

As a result, they reach out to link-building companies and outsource the work to them. However, there are other reasons why firms would opt to outsource link building to an agent rather than hire a link building professional in-house. 

Are you also wondering whether you should outsource the link-building part of your marketing and SEO strategy? Here are some points to consider while making your decision:

Yes, if the cost of hiring an expert link builder is high

A senior link builder can expect an average pay of $30-40k, while a junior one might expect a pay of $18-20k. And in the highest-paying markets, link builders can charge about $60k. If you did link building in-house, you'd have to fund not only the link builder’s salary but also bear an extra cost for content creation. All of the materials a link builder needs to do their job successfully are included in the added expenses. In such a scenario, outsourcing your link-building needs is the best option. 

link builder salaries


Yes, if you need links right away

Link-building agencies typically have a tried-and-true link-building approach, which allows them to collect links faster than in-house staff. Many agencies have built ties between sectors and niches, making building links much easier.

On average, it takes 3-4 months for in-house teams to begin receiving at least 10-20 links per month. This is mostly because in-house groups lack a well-defined strategy, relevant relationships, and are still learning how to properly sell their ideas.

Yes, if it's an opportunity for your team to learn

When you have to spend money to get a job done, it is advised to choose the best option available. Outsourcing link-building work is a great way to share ideas and insights. This is a long-term investment because you'll ideally obtain the skills to go on and create links on your own in the best possible method. Even if you already know how to build links, it's still a good idea to look at different tactics and adopt tried-and-true methods.

Yes, if getting the links alone would take too long

If you don't have a good bond with online publishers, link building isn't going to be easy. It's usually a good idea to double-check that the agency you choose works in your industry; although, if they don't, they're still likely to have better results sooner thanks to long-standing links and publicity.

Yes, if your present link-building efforts need to be scaled up

Perhaps you recognize the value of link-building for your company but are unsure how to go about applying and handling it. If this is the case, agencies can help determine your angle and review your strategies and suggest the best working method for you.

No, if you're searching for digital PR

If all you want to do is increase the social media standing of your website, PR is the way to go. That's because the links obtained from such sites are typically low quality in terms of SEO.

No, if you don't have a well-thought-out SEO strategy

SEO and link building are inexorably tied, thus you can't have a great SEO strategy without a solid link-building approach. To link build effectively, you must first determine how many links you will need to cover the link gap with opponents in the SERPS and thus rank higher.

No, if your needs are pretty strict

You must be reasonable in your expectations and truly understand the agency's potential. The following are some of the requirements that are frequently disputed by agencies:

  • Only looking for links from a list of websites
  • Just want links from sites that have a good amount of links
  • Just want links from sites that have a strong number of links 

No, if you hope to get traffic from referrals

Experts have proven that guest blogging, let alone other link-building methods, has a low to none chance of getting referral traffic.

No, if you're too focused to contact and to provide feedback 

Communication is important for meeting your goals. It's important to keep in mind that outsourcing is about working together rather than assigning and forgetting.

No, if you don't have enough money

Although outsourcing is often less expensive than hiring someone internally, it is still a costly affair in the long run. As a result, you should assess your financial status first.

Final thoughts

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”

Luisito Batongbakal, MonitorBacklinks.com

Overall, if you don't have the skills or time to do it yourself, outsourcing link building is a good idea. It's a terrific means to quickly gain those more valuable links that you wouldn't be able to have without the agency's ties. However, it's vital to speak with a range of firms because one may have more ties in your niche, while another may have more experience or generate greater outcomes. We hope that the above-mentioned list comes in handy when you are confused about whether or not you should outsource your link-building work.