6 min read
Is your website design helping or hurting your conversion rates?
Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.
6 min read
Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation.
Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.
8 min read
In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.
7 min read
If you run a B2B business, chances are you’ve tried to connect with C-suite executives.
You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.
To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.
So what exactly are marketers doing wrong when compelling this vital group to invest?
5 min read
We’re finally closing out 2020. As we enter the new year in the midst of the COVID-19 pandemic, we must keep one thing top of mind: customer experience.
7 min read
Here are three branding questions for you:
The answers to these major questions are all wrapped up in the branding process.
6 min read
In life, little things matter the most. Especially in SEO.
We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.
One of our favorites is using Google Search Operators (GSO).
7 min read
If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.
5 min read
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
4 min read
Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area.
Here are our top 8 local SEO tips to help your business rank in search engines.