6 min read
By Stacey Wonder on
Jan 15, 2021 7:15:00 AM
Is your website design helping or hurting your conversion rates?
Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.
TOPICS:
Online Marketing Best Practices
brands
6 min read
By Dennis Vu on
Jan 12, 2021 12:25:54 PM
Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation.
Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
brands
8 min read
By Adriana Williams on
Jan 5, 2021 1:21:51 PM
In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.
TOPICS:
Business Reputation Management
Social Media Marketing
brands
7 min read
By Emily Johnson on
Jan 4, 2021 12:54:26 PM
If you run a B2B business, chances are you’ve tried to connect with C-suite executives.
You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.
To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.
So what exactly are marketers doing wrong when compelling this vital group to invest?
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
5 min read
By Shoaib Ahmed on
Jan 4, 2021 11:30:51 AM
We’re finally closing out 2020. As we enter the new year in the midst of the COVID-19 pandemic, we must keep one thing top of mind: customer experience.
7 min read
By Zaheer Dodhia on
Dec 2, 2020 2:53:33 PM
Here are three branding questions for you:
- What do you stand for?
- What does your company stand for?
- How do you make sure that your audience knows what your company stands for?
The answers to these major questions are all wrapped up in the branding process.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
6 min read
By Brandon Leibowitz on
Dec 1, 2020 5:20:47 PM
In life, little things matter the most. Especially in SEO.
We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.
One of our favorites is using Google Search Operators (GSO).
TOPICS:
SEO Reputation Management
Business Reputation Management
Online Marketing Best Practices
7 min read
By Nouman Ali on
Nov 17, 2020 9:49:28 AM
If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Social Media Marketing
5 min read
By Anastasia Stefanuk on
Oct 28, 2020 6:15:00 AM
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
- VR stands for Virtual Reality. VR is totally immersive.
- AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
4 min read
By Naman Modi on
Oct 27, 2020 2:45:00 PM
Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area.
Here are our top 8 local SEO tips to help your business rank in search engines.
- Ensure your business name, address, and phone number is online
- Use internal link structures
- Boost local content creation
- Optimize the URL, title tags, headers, and meta descriptions
- Make your website mobile-friendly
- Add location pages to your web pages
- Use Google My Business captions
- Invest in review management
TOPICS:
SEO Reputation Management
Business Reputation Management
Online Marketing Best Practices