How to Use Google My Business to Better Control Online Presence
It’s no secret that businesses need to take control of their online presence. But what’s the best way to do it? Your SEO strategy, tools, and a general understanding of…
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How to Use Google My Business to Better Control Online Presence
It’s no secret that businesses need to take control of their online presence. But what’s the best way to do it? Your SEO strategy, tools, and a general understanding of…
What Is Google My Business? Leveraging the Power of Local Search
Google searches like “Thai restaurant near me” or “hair salon near me” are popular. People want to know information that directly impacts them and to know, at a glance, if…
How to Check Your Digital Footprint: Assessing and Managing Your Online Presence
Like literal footprints in the sand, Google tracks everything you do online to build an intricate web of data known as a digital footprint. Every “step” leaves an indelible mark…
ChatGPT Might Do More Harm To Your Business Than Good – Here’s Why
Some hail ChatGPT as their savior, while others warn of its risks…what is it, really? While the masses celebrate the whirlwind success of OpenAI’s ChatGPT, few are paying attention to…
What is Branded Content? Harnessing the Power of Authentic Brand Storytelling
Ads are so pervasive that many people ignore or block them with ad blockers. Brands need to create more innovative advertising strategies if they want to compete. One of the…
Tapping into the People’s Pen: The Art of Using User-Generated Content for Reputation Management
What is UGC? UGC stands for User Generated Content. UGC is when your customers are essentially your content creators. There are a million potential advocates (or critics) of your brand…
6 Social Media Branding Tips for Small Businesses
Let’s think of McDonald’s for a second. What comes to mind? Burger, fries, chicken? I bet their playful “M” logo on mustard-yellow background came to mind too, yes? That’s the…
Four Creative Ways to Boost, Reuse, and Duplicate Your Content Marketing Efforts
Traditional marketing was – and still is – expensive. It’s also a vague shot in the dark, practically speaking. Then came the Internet, bringing online marketing with it. Whether you…
How to Develop and Execute a Winning Social Media Reputation Strategy
Your brand’s reputation is everything. The rise of social media has made maintaining a positive brand image more critical than ever. In fact, potential customers will often check out your…
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