3 min read
URL Best Practices For Google - Length - Keywords - Structure
Google emphasizes the necessity of adopting simple, friendly URLs.
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SEO Reputation Management
7 min read
6 Empty SEO Promises to Look Out For
One of the hardest things about choosing an SEO agency is knowing which promises are realistic. All too often, SEO agencies will make empty promises that are either unattainable, only attainable through the wrong methods, or of no value. Here’s our list of the top six worthless SEO promises to look out for.
6 min read
How to Protect Your Online Brand from Negative SEO
There are always two ways to win at anything. The first involves ethical practices where you strive hard, strategize and emerge on top. The second is by using black hat and unethical practices geared towards sabotaging your competitors. This is the very essence of negative SEO. Negative SEO can diminish the standing of your main website in search results, or satellite web content reflective of your brand. For example, negative SEO can be used to cause Google to suspect you've been buying links, which can result in a penalty.
7 min read
Effective SEO Project Management: Tips, Tools & Cases
SEO project management is one of the most in-demand services for businesses with an online presence. But when it comes to practice, it becomes obvious that SEO task management is significantly different from traditional project management. You need to know not only the best practices to run the project but also have technical knowledge in the SEO area.
9 min read
How Semantic SEO Can Strengthen Your Online Reputation
Today’s Internet space provides numerous opportunities for companies and entrepreneurs to elevate their brand reputations. To stand out in today's online environment, your brand must be two things: recognizable and trustworthy.
5 min read
When (and When Not) to Outsource Link Building
A company may choose to outsource link building for a variety of reasons, the most common of which being a lack of time, skills, knowledge, and expertise. If you've considered outsourcing link building for your company or team, keep reading to learn when it's a good idea and when it's not.
6 min read
Google's Also Ask: All the Ways to Use These Questions to Improve Your Content Marketing Strategy
Would you like to create more useful and better structured content?
6 min read
Google Search Operators: Tips & Tricks for SEO
In life, little things matter the most. Especially in SEO.
We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.
One of our favorites is using Google Search Operators (GSO).
7 min read
Using video to improve branded search results
Five hundred hours of video are uploaded to YouTube every minute for its 500 million active users. More and more people are converting from traditional television to online video as their prime source of entertainment.
10 min read
7 SEO tips to start ranking on Google
What is SEO exactly? Why do you need it? Why should you start working on the basics this very instant? If you’ve asked yourself any or all of these questions recently, here are some useful tips to better understand how Google works.