Contributor Posts

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you "own" the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

• Effectively reach your target audience
• Generate profit much faster
• Counter negative reviews

With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.