4 min read
By Reputation X on
12/12/15 1:14 PM
Most people around the world are wearing masks due to the pandemic. But can you wear a mask online? Yes, you can.
Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.
TOPICS:
Personal Reputation Management
Online Reputation Management (ORM)
6 min read
By Reputation X on
12/11/15 4:40 PM
Fast food restaurants occupy a special place in the dining ecosystem - at least when there isn't a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests.
Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand.
But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem - review decay. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue.
TOPICS:
Online Review Management
Reputation Management Companies
Reputation management services
3 min read
By Reputation X on
11/14/15 3:30 PM
This reputation management case study is an example of a solution Reputation X provided for a global manufacturing firm that was experiencing active negative press for the company as well as its executive team.
Industry: Tool Manufacturer (Global)
Entity: Corporation
Issue: Multiple negative reviews, negative journalism and YouTube
Technique: Mixed. Dilution and Suppression with one removal
Campaign duration: 12 Months
TOPICS:
Reputation Management Case Studies
9 min read
By Reputation X on
11/13/15 7:17 AM
Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
3 min read
By Reputation X on
10/27/15 4:34 PM
What is the difference between pushing down search results (suppression), de-indexing, and removal?
TOPICS:
Online Reputation Repair
5 min read
By Reputation X on
10/27/15 3:40 PM
We ranked the fastest ways to remove search results from Google from fastest to slowest.
Google gets smarter everyday, but even with new Google artificial intelligence systems like RankBrain or even "knowledge based trust" it still ranks information about knowledge based on human search activities and trust, not something so difficult to define as truth. So how do we correct inaccurate or irrelevant knowledge in search results?
TOPICS:
Online Reputation Repair
8 min read
By Reputation X on
10/25/15 1:29 PM
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
7 min read
By Reputation X on
10/22/15 12:50 PM
How do you find out who is anonymously posting information about you, your company, or your country, online? We setup a fake company, imaginary CEO, social media and fictitious backers to trap anonymous perpetrators posing as our clients' Ministry of Finance. This is how we did it.
TOPICS:
Business Reputation Management
4 min read
By Reputation X on
10/21/15 2:11 PM
If you or your brand has a Knowledge Panel you're suddenly "somebody". It's a bit like a Wikipedia page for you or your company, but it doesn't need to be clicked on for searchers to see it. But how do you get Google to build yo one? And if you have one with the wrong information being displayed, how do you correct it?
TOPICS:
Online Reputation Repair
Wikipedia
8 min read
By Reputation X on
10/6/15 4:30 AM
We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.
TOPICS:
SEO Reputation Management
Online Reputation Repair
Wikipedia
3 min read
By Reputation X on
10/4/15 4:11 PM
Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up search results for a company with detractors using YouTube, blogs and complaint websites.
TOPICS:
Reputation Management Case Studies
Reputation Protection
3 min read
By Reputation X on
9/27/15 10:51 AM
PissedConsumer offers a place for, well, pissed consumers to vent about supposedly sketchy businesses. But how to remove PissedConsumer.com posts is the question on most people's minds.
TOPICS:
Online Review Management
Online Reputation Repair
6 min read
By Reputation X on
9/24/15 11:21 AM
Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.
TOPICS:
How to Do Reputation Management
2 min read
By Reputation X on
9/2/15 7:34 PM
Review websites are not just for people seeking a good restaurant. Prospective employees looking for their next place of gainful employment often look to business review sites like GlassDoor, Indeed and Vault to get an idea of the working environment from people who've been there. Conversely, from the business' viewpoint, acquiring the best employees is key and unfair reviews can keep companies from hiring new talent that might improve the company. Our client was a mortgage firm who'd had a single employee post many negative reviews on GlassDoor posing as different people. But the reviews were not flagged as they didn't seem to violate the community guidelines.
TOPICS:
Reputation Management Case Studies
Online Review Management
2 min read
By Reputation X on
6/18/15 9:48 AM
“Reputation X removed a Ripoff Report from the second position on the first page of Google search results very quickly. They then made sure the first three pages of search results showcases all the best things about our adult community.”
- Director of Marketing Retirement Community
TOPICS:
Reputation Management Case Studies
3 min read
By Julie Dowling on
4/22/15 6:18 PM
Foot, meet mouth.
We all make mistakes, but with Google some of them will haunt us long after the fact. As they say, "Google is forever". As with many things, prevention is the best medicine. Here are five online mistakes to avoid for the sake of your online reputation:
TOPICS:
Online Review Management
Reputation PR
5 min read
By Reputation X on
3/6/15 6:20 PM
Launching an online reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms. But with so much chaos and clutter in the digital world, the idea of carving out a positive space for you or your company—a fortress of digital brand authority that suppresses negative content and introduces you to others on the best possible terms—seems daunting, even laughable.
But it’s doable.
TOPICS:
How to Do Reputation Management
Reputation Protection
Online Reputation Repair
3 min read
By Reputation X on
2/23/15 1:03 PM
As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.Your practice’s future depends on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in todays wired world.
TOPICS:
How to Do Reputation Management
2 min read
By Reputation X on
1/6/15 12:03 PM
This is article four in a series of five that discusses the nuts and bolts of bespoke online reputation management services intended to either push down bad search results, or move good ones up.
TOPICS:
Online Reputation Management (ORM)
Reputation management services
2 min read
By Reputation X on
1/2/15 6:27 PM
Though no two companies or people are alike, professional online reputation management services follow a customized process based on the type of case, industry and brand. Initiatives vary, but can be broken into brand building, suppression (or dilution) of negative content, and review management. The first two require development, whereas a review management campaign rarely does.
TOPICS:
How to Do Reputation Management
Business Reputation Management
