We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
Most business owners would agree that it would be beneficial to turn their customers into salespeople who help bring in new business. The idea sounds complicated and even expensive, but…
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While…
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
It’s a company’s worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee treated a customer. It could…
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline: Kickoff with your team Campaign setup Research the online environment Reputation…
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of…
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and cybercrime costs. With that said, it’s important to keep…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
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