Why Search Results Appear Different to Different People and Places
Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here are five main reasons why search results…
Business Reputation Repair
What Is Reputation Transfer? Definition, Examples, Tactics
Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person, brand, or organization) is extended to or influences another related…
Reputation Laundering Explained – Types and Tactics
A niche industry has sprung up around what is referred to as “reputation laundering.” A growing number of PR firms, ad agencies, lobbyists, and lawyers have begun catering to corporate…
What Is Social Capital? Objectives, Benefits, Strategies
We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
Converting Customers Into Powerful Salespeople
Most business owners would agree that it would be beneficial to turn their customers into salespeople who help bring in new business. The idea sounds complicated and even expensive, but…
What Is Reputational Risk? Identification of Risk and Mitigation
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While…
How to Structure a Press Release for Reputation Management Purposes
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
Top Ten Reputational Crisis Management Techniques
It’s a company’s worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee treated a customer. It could…
What You Can Expect During a Reputation Repair Campaign
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline: Kickoff with your team Campaign setup Research the online environment Reputation…
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