Executives – How to Improve Your Online Brand
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a…
Business Reputation Repair
How Sentiment Is Measured ? Online Reputation Measurement
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to…
Reputation Marketing: Definition, Benefits, Impact
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better…
How a Good Reputation Lowers Costs for Property Managers
People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates…
Why Brands With a Great Reputation Attract the Best Candidates
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your…
How to Implement a Local Reputation Marketing Plan for Your Business
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your brand, increased profits, and…
How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different…
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review sites before making a purchase. Because reviews are often…
What to Do When Someone with Your Same Name Does Bad Things
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen…
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