How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different…
Business Reputation Repair
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review sites before making a purchase. Because reviews are often…
What to Do When Someone with Your Same Name Does Bad Things
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen…
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you…
The Ethics of Online Reputation Management Today
Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive…
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
Managing Online Reviews for Small Business and How to Do It
Interesting facts Online reviews have a significant impact on a restaurant’s bottom line, and Google is particularly crucial, drawing 73% of all online feedback. Restaurants with low ratings or few…
Reputational Touch Points ?See Your Online Brand Like Customers Do
When potential clients and customers search online, search engines serve up many different types of content from which stakeholders select the most appropriate for their search. These touchpoints might be…
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