Conduct in-depth research on your target audience and market landscape to inform strategic brand positioning and identity. Rally leadership should align with core brand values, persona, and narrative to authentically…
The concept of reputation extends beyond face-to-face interactions. Online reputation, the perception people have of a person or a brand based on what they encounter through search and social channels,…
Historically, reputation has been a word-of-mouth affair. In the last century or so, print, TV, and radio have played a part. But the internet has changed the equation entirely. Now,…
Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person, brand, or organization) is extended to or influences another related…
We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
Apologize, fight back, or lie low. That’s the question when a PR crisis occurs. Many say you should be totally transparent all the time, but there is such a thing…
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you discover new relevant marketing opportunities (social, viral, education-driven…
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