Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords.…
In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or social results. When someone researches an executive or…
Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything Seeing who edited a Wikipedia…
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion…
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so…
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
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