A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you discover new relevant marketing opportunities (social, viral, education-driven…
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come…
Wise Words on Reputation Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it’s in your personal life or in business, you can’t go…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords.…
In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or social results. When someone researches an executive or…
Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything Seeing who edited a Wikipedia…
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