We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
Apologize, fight back, or lie low. That’s the question when a PR crisis occurs. Many say you should be totally transparent all the time, but there is such a thing…
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you discover new relevant marketing opportunities (social, viral, education-driven…
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come…
Wise Words on Reputation Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it’s in your personal life or in business, you can’t go…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
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