Online reputation holds paramount significance in the digital age. Understanding how your brand is perceived is crucial for devising effective strategies. This article offers detailed insight into conducting a reputation…
Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is only becoming more valuable. Measurement is difficult because…
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not…
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation.…
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply…
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