What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Corporate Reputation
Reputation Strategy After a Crisis Has Occurred
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
Measuring Your Company?s Most Valuable Intangible Asset Online
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
Ways to Remove Negative Online Content from Search Results
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not…
Basics of Reputation Management Theory
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation.…
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
What Is Reputation PR? Public Relations in Reputation Management
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply…
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other…
Corporate Reputation Management Strategy
Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your…
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