The Impact of Online Image on Corporate Reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Corporate Reputation
Can Your Reputation Be Insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
How to Measure Brand Reputation – Key Metrics, Tools, Analysis
Measuring The Impact of Brand Reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is only becoming more valuable. Measurement is difficult because…
What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Reputation Strategy After a Crisis Has Occurred
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
Measuring Your Company?s Most Valuable Intangible Asset Online
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
Ways to Remove Negative Online Content from Search Results
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not…
Basics of Reputation Management Theory
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation.…
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